Business Stationery Explained | First Impressions Are The Most Lasting! 6 Incredibly Simple Ways to Get More Out Of Your Stationery!
Business Stationery Explained | Business stationery items, such as business cards and letterheads, can be the most powerful marketing tool for any small business. However, a lot of business owners give them little thought, running off to the closest office supplier where they get a rather limited choice of ten templates, a few colors and some generic fonts. Although a company’s letterhead, business cards, and various other stationery items may be a relatively minor element of the overall brand, it is vitally important to get it right as it is often the first impression a potential client will get of your business.
Despite the popularity of email and social networks, professionally designed business stationery packages are vital for leaving a good first impression. Their purpose is to express an identity beyond the actual words contained in the message. You do not want to send the wrong message to your existing or potential clients and business partners by using stationery that is not up to the standards of your products or services. But what are the key dos and don’ts when creating and printing business stationery?
Represent Your Business | Business Stationery Explained
Business stationery offers a form of direct representation for your company. In this case, any correspondence or exchange of stationery items should portray your business in a professional and credible manner, and the quality of which will uphold this representation. One way or the other, you have to make sure that each item of stationery you create and put out is a clear and accurate reflection and representation of your brand. So whether it’s your brand’s slogan, your logo, or simply the color combination that’s so distinctly ‘you’, make sure there’s no mistake about the brand behind the goods.
Invest In The Right Material | Business Stationery Explained
It’s crucial to use only the most premium paper or highest quality material for your professional communication. A client will notice the difference between standard photocopy paper and thick, glossy, high-quality paper. Quality says everything about a business! If you send out a flimsy and poorly designed piece of business stationery – let’s say a brochure – your potential clients are likely to compare the quality of your brochure to the quality of your services. This small detail can be enough to change the perception of your company in the mind of a potential client.
Readability Is Vital | Business Stationery Explained
Age, attention span and demographics all play an important role in choosing the proper font. Different fonts attract different audiences. Whilst most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not use unreadable or complicated fonts. Your potential clients will be looking for text that is easy on the eye, one that can communicate information clearly and efficiently.
Include Important Contact Information | Business Stationery Explained
As obvious as it may sound, make sure you always include contact information on your stationery items, and keep in mind that you will have to choose the most appropriate and important contact details for each stationery item. Some of the items will not be big enough to fit absolutely every contact detail. Whether it’s nothing more than your email address on a pen or a full list including phone numbers and postal addresses on a calendar or diary, there’s no use in promoting your brand if you don’t tell the potential client how to get reach you.
Include Clean Space | Business Stationery Explained
It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every conceivable means of contact and testimonial. This is best avoided, because you risk drowning your message which, we must remember, is the reason you’re sending out the stationery in the first place! White space can help break down areas of your stationery and enable you to define sections and prioritize the areas of importance.
Use Your Brand’s Colors | Business Stationery Explained
Color can draw attention to your stationery and communicate a message more effectively than you think. The right color can be extremely powerful, by highlighting an important area or eliciting a particular emotion. Matching the colors in your logo to those on your stationery is a wise move for branding purposes. Choose complementary colors for your stationery, as they look best together. Think carefully about your branding colours, and how you incorporate them into the individual stationery designs, and make sure you are aware of the cost.