Business Stationery Ideas | Want Better Stationery? The What, When, And How Of Effective Design
Business Stationery Ideas | You’re hip to the world of online marketing, and you have a website, a Facebook page, an email address and a Twitter handle. So why would you even consider old-school business tools like business cards and stationery design, you many ask. Even in this digital age, your letterheads and business cards are still the main method through which your market will get to know your business identity. Contracts, client or fundraising letters, internal memos and other company documentation still make their best impression on customized stationery, particularly with matching envelopes.
Custom designed business stationery showcases professionalism and can often attract new clients. A well crafted business letter can really grab your potential client’s attention when it lands on their desk. To achieve this, you have to consider every element of your business stationery design. From the letterhead to the quality of the paper, brand’s color scheme, and the layout. Today, more and more businesses are using creatively designed business stationery to portray the image and personality of their businesses to leave a long lasting impression. In this post we have listed some of the best tips to help you create your business stationery.
Maintain Consistency | Business Stationery Ideas
How do you want to come across? Solid and steady, quirky and creative, or stylish and sophisticated? A simple design with your logo and contact info may be right for your business, or you may require a stronger dose of graphics to convey the right image, it’s up to you. But with each printed material there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel.
Build Your Brand | Business Stationery Ideas
Make sure that you carefully represent the branding when designing your stationery. This isn’t just about the logo, but the choice of color scheme, font, graphics, and much more. When corresponding with clients and other businesses, your stationery is one of the first things they will notice. In this case, any correspondence or exchange of stationery items should portray your business in a professional and credible manner. Consumers are always willing to buy from a recognizable brand as their trust will be unfailing, so custom printing stationery items can not only help you build your brand but also act as a marketing campaign.
Include Only The Essential Contact Information | Business Stationery Ideas
As obvious as it sounds, make sure you always include contact information on your custom stationery items, and you will have to choose the most important contact details for every stationery item, because some of the items may not be big enough to fit them all on. Baseline is your company name, address, phone numbers and email address. Also include your logo, company website and slogan, if you have them, on your business stationery.
Readability Is Crucial | Business Stationery Ideas
Fonts can be formal or fun, classy or laid back – try a few and see what fits your logo and your brand. Or, use what you already have on your other marketing materials to maintain consistency. While most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not choose illegible or too complex fonts. Your clients will be looking for text that is easy on the eye, that can communicate information clearly and effectively.
Paper Quality | Business Stationery Ideas
The main goal of business stationery is to portray the company in a positive and professional manner. If you create a flimsy and poorly designed piece of custom printing stationery, your clients are likely to compare the quality of your stationery to the quality of your services. Bad idea! A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your company in the mind of a potential client.
Stand Out | Business Stationery Ideas
If your company logo is usually black and white, printing your stationery items in black ink only may fit your brand image just fine. Otherwise, use color to grab attention and reinforce your brand identity. Color is always an effective tool with stationery and other marketing materials – it grabs attention and makes the read all that bit more interesting! Even the background can include some color, if it’s light enough for the text of your letter to be read whether printed or handwritten.