Business Stationery Pro Tips | Put Your Very Best Face Forward With Personalised Stationery
Business Stationery Pro Tips | Stationery is without a doubt one of the most visible elements of any business. Even though we are in a digital age where online communications are increasing, business cards, letterheads and compliment slips are still vital when it comes to business communication. Take a look at your business card! What does it say about your company? Does your stationery leave the professional impression you want it to? No matter how good your product or services are, if your business stationery looks unprofessional… you will lose business.
Your stationery is not just a piece of paper, nor a visiting card. It’s a brief intro of your company in front of your prospects, and everybody wants to give a perfect intro of their business, because your potential clients should always feel that they are dealing with an established business. The stationery you use says a lot about your business – it plays a crucial role in building and projecting your company’s image. High-quality stationery that displays an attention to detail will reflect well on your business.
Logo | Business Stationery Pro Tips
Make sure your card displays a professional looking logo, which is consistent with the rest of your marketing materials. No matter whether you are designing business cards, letterheads, catalogs, brochures, or something else, you need to make sure that the logo stays consistent all the way through. No matter whether it is – the color scheme, the graphics or the font – by no means should there be any variation, if you want your clients to instantly recognize both your logo and your brand.
Contact Information | Business Stationery Pro Tips
The starting point of any stationery design is to decide exactly what text will be used within the layout. Effective business stationery must communicate your contact information. Include your name, phone number, address, and email address. Make sure that these stand out. Make it as easy as possible for your potential clients to reach you. Also, remember to always display your website address prominently. This can be one of the best ways to build a relationship with your prospect, allowing them to find out more about your business.
Font | Business Stationery Pro Tips
Selecting font styles and colors that are easy to read is a necessity. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable. Make sure that you do not choose illegible, or complicated fonts. Your potential clients will be looking for text that is easy on the eye, that can convey information clearly and efficiently. Print the company name in a large font (13 point or over) and use a medium-sized font (between 9 and 12 point) for contact information.
Layout | Business Stationery Pro Tips
Make sure your clients will be able to understand the message you want your stationery to communicate. Remember, simple is always better. Choosing a design that offers a lot of clean white space will help your message stand out. A design that is too cluttered will distract clients from noticing the important things on the stationery, such as your contact information and logo. Never be afraid of white space! While you may be tempted to fill in every inch of your stationery with information or pictures, this may result in your stationery becoming too “busy” and a reader will lose interest quite quickly.
Paper | Business Stationery Pro Tips
Once the logo, information, and design have been chosen, it’s time to choose the type of paper for the final printed version. Choosing high-quality paper for your business stationery can make it look more professional. Your potential client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. If you produce a flimsy and poorly designed piece of custom printing stationery – let’s say a brochure – your consumers are likely to compare the quality of your brochure to the quality of your services. Bad move.
Letterheads, the envelopes, as well as the visiting cards are regarded as the foot soldiers of your company. Since they overlay their way as of one pair of the eyes to one more, you are required to be in no doubt that your letterhead or else the business card grabs the concentration of your much loved audience as well as leaves at the back the ‘wow’ end product.