Business Stationery Tips | How Stationery Items Can Increase Your Conversion Rate – Starting Today
Business Stationery Tips | We all know how crucial first impressions are. In business, the first impression is usually a business card you hand out, or a letterhead you mail to a potential client. Even the smallest businesses have realized that branding is vital to a company’s success, and portraying a consistent brand image even throughout your stationery can make the difference between success and failure.
Stationery should look professional, otherwise people might assume the business is less competent, and not the one they want to do business with. In the ever-competitive world, you should make sure that your stationery items grab the attention of your target audience before your competition does. You need to leave a lasting impression, in order for your services or products come to mind in the future when they may be required.
Colors | Business Stationery Tips
Considering the amount of color to use for your company stationery is important, as it will affect your budget, because a lot of color could be more expensive to print. However, a black and white design may be considered boring sometimes, and it can be overlooked. Use color to grab attention and boost your brand identity, but limit color choices to only those consistent with brand identity. Even the background can include some color, if it’s light enough for the text of your letter to be read whether printed or handwritten.
Fonts | Business Stationery Tips
Which fonts best convey your business? Fonts can be formal or fun, classy or cool – try a couple, and decide which fits your logo and your style. Choose a font carefully; fonts should be easily read, and timeless, as these give a greater impression of professionalism. Stay away from those fancy fonts! You want the name to stand out, not the font. It’s generally a good idea to make the company address within the stationery design a smaller font – but, you can also try using a different font, to generate visual interest.
Information | Business Stationery Tips
Effective business stationery has to include your contact information, and you should make sure that these stand out. Incorporating your company address, phone number, email address, fax number, and any other methods of communication that you feel are important into the design of your stationery will make it easy for potential clients to contact you.
Layout | Business Stationery Tips
Too many special effects overshadow your message of professionalism. Do not use too many complex effects that call attention to themselves – use such embellishments carefully. Choosing a design that offers elements of clean white space will help your message stand out. A design that is too cluttered will distract clients from noticing the important things on your stationery, such as your contact information and logo.
Imagery | Business Stationery Tips
Do you have a graphic which reflects your company, and which could be incorporated into the design? It could be images, lines, squares or other shapes used to represent an image of your company. Incorporating it into your design can make your stationery stand out. Good images to choose include a professional picture of yourself, the building your company is located in, or something closely aligned with your logo and brand message.
Quality | Business Stationery Tips
Quality says a lot about a business. If you produce a flimsy and poorly designed piece of custom printing stationery, your potential clients are likely to compare the quality of your stationery item to the quality of your services. Bad move! Choosing high-quality paper for your business stationery can make it look more professional. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper.
Proofread | Business Stationery Tips
Before ordering your completed set of stationery items from your printer, print out a proof copy and carefully review. Take the time to check the contact details are correct. Ask others for feedback on your design. Just one mistake can have significant consequences and portray you as incompetent in the simplest way.
Bulk buy | Business Stationery Tips
If you are using professional printing services, your budget will benefit from buying in bulk. You’ll not only get more for your money, but you’ll have enough materials to last you. Remember, every card that you hand out is potentially another customer.