Business Website Design Guide | Boost Your Website’s Conversion Rates With These 5 Simple Design Tips

Business Website Design Guide | Boost Your Website's Conversion ...

Business Website Design Guide | Designing a website for your small business can be a nerve-wrecking experience, and for a good reason: your website will be the first contact many potential clients have with you and your business, and it will be the a major factor affecting their first impression of your business and the products and services you’re providing. At the end of the day, how your website is laid out, what colors, fonts and images you choose to use, or not to use, can be the critical difference between a loyal client for life and a lost sale.

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Having a pretty website is a good starting point – however, you need to keep in mind that your website has a set of goals, whether it’s converting visitors into newsletter subscribers, paying clients, or followers on social networks, and unless it accomplishes those goals, it can be considered a wasted investment on the whole. Want to make sure that visitors abandon your website almost the moment it finishes loading? Make it difficult for them to find what it is they are looking for. Want to get potential clients to stick around on your website longer and click around, or even make a purchase? Read on!

Less Is More | Business Website Design Guide

A cluttered website will definitely stand out, but for all the wrong reasons. Countless studies have found that cluttered websites simply don’t convert as effectively as their simple counterparts, which means if you’re hoping to use your website to boost your small business, you’ll be better off with a simple website that doesn’t have any unnecessary design elements that overshadow the content or distract from the calls to action.

Business Website Design Guide | Boost Your Website's Conversion ...

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The very first thing you’ll need to do is to get in the mindset of the visitor – if you landed on your website for the very first time, what would be the key things that you’d want to do? For example, would you like to find out what the website is all about? Or would you try to contact the owner? Once you figure that out, make sure that all of your pages include the most essential elements to encourage those actions and not much more.

Navigation Is Crucial | Business Website Design Guide

Having a unique and creative website is a surefire way of standing out and grabbing your potential client’s attention. However, there are certain things people are used to seeing when browsing the web, and you’ll want to make sure you meet their expectations. For example, having a simple and easy to use navigation bar at the top of each page with the most important links is a wise idea, as your potential clients will be able to focus on the content, instead of trying to figure out how to get from point A to point B.

Another thing that’s pretty much considered a standard nowadays is featuring your logo in the upper left corner, which makes perfect sense. In the western world, we read top to bottom, left to right, and placing a high resolution version of your logo in the upper left corner will let your visitors know whose website it is and what they can expect. To get the most out of your logo, link it to the homepage so your visitors can always find their way back no matter how deep into your website they wander.

Give Visitors Breathing Room | Business Website Design Guide

Including plenty of white space in the design of your website isn’t a good idea just to keep everything clean and simple. Sure, white space is great when you need to break up a long paragraph of text into more digestible chunks, but it can also help you emphasize important elements of your website. Remember, the more important something is, the more white space there should be around it.

Focus On Your Calls To Action | Business Website Design Guide

Don’t leave it up to your visitors to figure out what it is that they need to do next in order to convert – tell them! Calls to action are buttons or links telling visitors what they should do next – whether it’s to contact you, book a session, make a purchase, or subscribe to your newsletter. Remember that this is one of the most important elements on every website, so you’ll want to make sure it stands out; you can use a contrasting color, bolder and larger text, or a combination of both.

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Business Website Design Guide | Boost Your Website's Conversion ...

Ensure Readability | Business Website Design Guide

No matter how compelling your content is, no one is ever going to read it if the fonts you use are too complicated to be easily read. If you make it difficult for your visitors, how long do you think they’ll try to decipher your content? Leave the complex calligraphic fonts for other materials and use simple, easy to read fonts on your website, and make sure you’re not using a font size that’s large enough to be read without a magnifying glass. And lastly, you’ll want to make sure you’re paying attention to font color as well – you want the fonts to stand out against the background, so if you’re using a white background, light gray fonts are not the best idea. Black, or other darker shades will be a much better choice.

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And there you have it, some of the most important areas you’ll want to pay attention to when setting up a website for your business. Just remember, conversions are always the end goal and the more transparent you make a user’s choices, the easier it will be for them to do what you want them to.

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