Business Website Ideas | 6 Small Business Web Design Tweaks For BIG Improvements
Business Website Ideas | One vitally important, but often overlooked, element of running a successful business is having a strong online presence. Yet, millions of entrepreneurs are busy keeping up with the day-to-day tasks in order to grow their business, so they miss some key opportunities to leave a good impression with effective website design. A good website design makes the whole customer experience of checking out products and answering calls to action so seamless and subtle that you don’t even realize that your entire path of travel through the website has been laid down by the designer.
Getting a new or redesigned small business website up and running can be a challenging task. There are a lot of options and costs can vary wildly. Luckily there are a few tips you can use to get more traffic coming your way, generate more leads and have fewer problems with your small business website. Whether you have a website that needs to be improved, or want to set up a website for the first time, be sure to follow these simple tips to help you get the website your business needs and deserves.
Content Is Key | Business Website Ideas
All the search engines scan website content now – almost ignoring things like meta tags in the process. The more content you have on your website, the more the search engines have to scan – but there is more to it then that: your potential clients like content as well. The average small business website will consist of several pages, things like contact page, about us, and sitemap pages are quite essential. You’re literally telling people what your business is about and what you can do for them through content.
Simple Navigation Leads To Higher Conversion | Business Website Ideas
Most of business owners jeopardize their whole website by setting up complicated navigation trying to make the website look cool, but they forget that the navigation plays the most important role in boosting the conversion rate. Being able to navigate a website very quickly and with a clear call to action will help to get your visitors take the desired action. The more steps you include, however, the lower your conversion and higher your bounce rate will be.
Branding Can Make Or Break You | Business Website Ideas
The Web offers small businesses the chance to appear much bigger than they are through the use of clever branding and marketing. A strong brand identity is crucial because you want your website to look as professional as possible and instill confidence in potential clients as part of your strategy to boost sales. Consider the design, layout, color scheme, logo, and even fonts very carefully. You not only want these elements to reflect your product or service, you also need them to stay consistent across all platforms and materials, both online and off.
Provide Clear Calls To Action | Business Website Ideas
Website visitors likely won’t work too hard to figure out how they can give you their business, and they shouldn’t have to. Include visible call to action buttons throughout your web pages so visitors can take the next step and convert to paying clients. A call to action refers to text on your website that invites visitors to do something, whether it’s to buy something, or simply subscribe to your newsletter. Clear calls to action get visitors to take the next step and go from just looking at your website to contacting your business.
Professional Photography Will Make You Look Good | Business Website Ideas
If you are trying to sell a product, you want to make it look as appealing as possible. Many small business owners use professional imagery to highlight what they are selling. Remember, this could be the closest a clients gets to your product before they decide to make a purchase. If you care about what you have to sell, then it´s worth investing in some professional imagery to show people what you have.
Keep It Fresh | Business Website Ideas
Keep your website current and relevant! A stale and out of date website won’t get you anywhere. Make sure your website features a modern design and is up to date with useful and current information. At a minimum, you should check your website periodically to make sure all information is still relevant. The search engines actually track this. They monitor how frequently your website changes as they visit it for indexing. The more often it changes the better your rank in the freshness category.