Business Websites | Easy Setup Guide: 6 Great Tips To Keep Customers Coming Back To Your Website
Business Websites | 44% of consumers start product research on a major search engine like Google, or Bing, which means that having a business website is crucial to being noticed by nearly half of your future clients. Business websites can serve a number of functions: they make it simple for potential clients to find you, and contact you online, provide information about your products and services, and help convey your brand. Designing a website that will make a lasting impression is a challenge, and the best layouts and styles can range by industry. However, every business website has one main, overriding goal: to help potential clients make the decision to do business with you.
Much like fashion, web design is constantly evolving with trends and fads coming and going. When it comes to building a website that will leave a professional impression, you will always do well to keep everything up to date and on trend. Here are the top business website design tips that are perfectly applicable to any business.
Identify Your Target Audience | Business Websites
As with everything in communications and marketing, designing a website that is tailored to your target audience first requires identifying that audience. Most businesses are clear on who they are targeting, but may not have considered all aspects of how users will use their website. Doing some research to really understand your audience will help choose a more user focused approach to designing your website, matching the needs of your audience to the website’s functionality. This will in turn boost engagement and conversion.
White Space | Business Websites
Even if your website uses a colored background, one of the most often mistakes small business owners make is trying to fit too much visual or written content onto a single web page. White space should never be neglected, because it guides the attention towards the content that matters. The world around us has become quite cluttered, and the internet is no exception. So why not give your website visitors a break from all the noise and clutter? People will not spend 5 minutes trying to figure out what your website is about, or what it has to offer. The best way to make sure you’re getting the right information out to your potential clients is to make every page easy to scan.
Content | Business Websites
Provide content that helps potential clients make the decision to buy from you. This isn’t just “sales” content. Focus on the benefits of your business, rather than just the features. This helps you engage your audience, and spell out why your product or service is something they want to purchase. There’s a place, of course, for text that describes the features and benefits of your products and/or services. But also offer resources that are valuable to your visitors and content that demonstrates thought leadership (blog posts, articles, best-practices or unique insights on industry topics).
Imagery | Business Websites
Don’t skimp on photography when designing your website! Use images that are interesting, but also related to your business (don’t false advertise). Use images to communicate your message. Not only is a picture worth a thousand words, but it also takes up less space! A website without imagery is like a food with no flavor. It’s functional, does the job but it won’t be interesting, and people wont be compelled to stay long enough to find out more about your business, which is the point, right?
Call-To-Action Buttons | Business Websites
Website visitors likely won’t work too hard to figure out how they can give you their business, and they shouldn’t have to. Include visible call-to-action buttons on your web pages so visitors can take the next step and convert to leads. Choosing the right words for sign up buttons, page headings, navigation items, and calls to action can be the difference between 50% sign up rate and a 90% sign up rate.
Don’t Squander Visitors’ Patience | Business Websites
In every project when you are going to offer your visitors some service or tool, try to keep your user requirements minimal. The less action is required from users to test a service, the more likely a random visitor is to actually try it out. It’s 2014, not 1998, and the dial-up experience is neither nostalgic nor comforting. The old eight-second rule–the maximum time consumers generally wait while a site loads–has collapsed to the three-second rule. If you’re going past three seconds, de-gunk your home page, simplify your code or upgrade your servers.