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Photo Marketing | Marketing is an extensive term, and one that both business owners and customers are quick to confuse with other terms like advertising or public relations. Before you pay attention on the essentials of what you need to do as far as photography marketing goes, it is best to understand some elementary principles of marketing itself. The more you understand the basics, the easier it is to make the proper choices to keep moving down that pathway you create for yourself. The difficulty is that marketing presents a challenge for most photographers. This is because marketing has very little to do with producing fine art photographs. Many photographers, in fact most artists, dislike marketing their work.Read More
Photography Branding Ideas | Branding is one of the most significant features of any strong business when it comes to acquiring the goodwill and confidence of customers. A brand is the collective impact or long-lasting impression from all that is seen, supposed, or experienced by customers who come into contact with your business and/or its products and services. In creating a brand, you have to manage the result that your product or service is having on the customer. Also, when customers associate emotively with your brand it clearly leads to higher sales and enhanced brand distinction. It also leads to faithfulness and can even guard your price in times when competitors rely on promotional discounts.Read More
Photographer Website Design | Photographers must embrace their website in more ways than one. This means constructing and maintaining a photography website that not only shows your work, but also acts as an influential marketing instrument. In the current era of technology, a premium portfolio website is necessary for a professional photographer because in many cases, your website is also your potential customer’s first impression of you and your work. And as the saying goes, your first impression is frequently your last.Read More
Highly Effective Photography Marketing | If you take stunning photos it doesn’t necessarily mean you’ll gain accomplishment and respect among customers. You have to know how to promote yourself well, and with the Internet, promoting a business can be done for a very small budget. It is necessary to keep in mind that in large part marketing is about making sure that you present the image that you want to present to your potential customer. This image is for the most part about your brand. With the right approach and appropriate technology any professional photographer can conquer the challenges associated with photography marketing, and they can accomplish the results they’re looking for.Read More
Photography Studio Business Plan | Whether you’re planning to start a photography business or already operate as a part-time or full-time pro, you need to wear two hats to be successful: an accomplished and knowledgeable photographer and a business owner. You must be studio manager, planner, accountant, legal consultant, post production specialist, client service, the sales crew and photographer. The photography business can be tremendously challenging, both financially and in terms of work hours, and if you are passionate about taking photos and you are okay with a bit of randomness, it may be the perfect industry for you.Read More
Holiday Photography Techniques | For a lot of photographers, the holidays are a busy time. Photographers are requested to document and preserve memories that are so important to so many. But the holidays can also be extremely challenging to photograph. The lighting is inconstant (and frequently dim or multicolored), people are moving speedily, backgrounds are busy, and there is always too much going on at the same time. Without this becoming a ‘how-to-photography-article’ cliché, we have to emphasize once again that a major goal of all your photos is to tell a story.Read More
Camera Equipment Guide | Lenses are probably the most important part of your camera setup; they make or break your photos. They control the image that’s transferred onto your imaging sensor, and ultimately what photos you are taking home. Once you’ve bought a new interchangeable lens camera you’ll definitely start thinking of adding an extra lens or two to your inventory. When you buy an interchangeable lens camera you’re part of a relationship with the specific hardware mount determined only by the brand.Read More
Starting Photography Business | Building a photography business can be hard, but good planning can diminish lots of risk connected with all of the effort. Professional photography is an especially competitive market, but you can help yourself stand out in a crowded space by knowing your expertise and gaining the right knowledge. A photography business of any sort, whether it’s a full-time project or a weekend pitch, needs a beginning, and managing your photography business means managing your time and assets as efficiently as possible. Learning new ways to better manage the various parts of your photography business can make it more productive and your life a lot stress-free. Photography is your passion and we can’t blame you for it. But if you’re thinking of taking this passion a few steps more into starting your own professional photography business, we have a few significant tips and recommendations you should think through before plunging in.Read More