Can you keep a secret?
Did you know that each month we package the best new ideas targeted for photographers and
creative professionals in our free newsletter?
Photography Business Tips | When hiring a photographer, most customers hire: Your photography talent + your business expertise + your people skills. Plenty of people find photography to be a fun and creative hobby, so it only makes sense that some are trying to make a career out of it. The single essential business principal that every professional photographer needs to understand in order to survive in this industry is; ‘how to sell value’. The value is the single greatest element any professional photographer has and their main competitive advantage in this field. Photography may be your passion and we will not criticize you for it.Read More
Photographers Marketing Tips | One of the challenges of running a successful photography business is figuring out how to get clients. You’ve got the technical side taken care of, but what about the marketing side? In today’s competitive photography market, it is not enough to create stunning photographs and hope your phone never stops ringing. If you are just getting started in the business, it can appear frustrating because it seems like you can’t get your intended message in front of the right people. But whether you’re first starting out or have been running your photography business for a long time, marketing is something you have to devote your time to each week.Read More
Photography Business Tips | It takes plenty of time and effort to get to the point where you can make profit with photography. Dedication is one thing that small business owners need to have plenty of in order to handle the challenges of running a business. If you’re really going to have a successful photography business you’re going to need to become a great business person. You need to polish up your professional skills and be ready to compete with the rest of photographers, who not only have talent and artistic vision but also that competitive edge and business knowledge. When starting a photography business, whether home or studio based, you need to plan your business based on your finances, family, experience, demographics, and your goals.Read More
Digital Photography Techniques | Are you new to photography? Need some assistance finding out what all these confusing terms mean? Creating beautiful photographs involves (amongst many other things) a bit of thought and knowledge. While it generally helps to have decent equipment, all you really need is to take a moment before each shot to think carefully about what you are trying to capture or create. It’s easy to place the blame on the camera if your photographs aren’t as beautiful as some others you see online, but by following a couple of guidelines you can improve the quality of your photos – without having to spend huge amount of money for a professional camera.Read More
Portrait Photography Techniques | People are by far the most widely photographed subjects. However, people photography requires special treatment in terms of composition, lighting, depth of field and most importantly a “natural look”. It is a misconception that shooting portraits needs extensive studio equipment. Contrary to the popular belief, people can be photographed successfully using natural light. You don’t need to be an extraordinary photographer to be able to take a great portrait photo that captures the features, character or nature of your subject.Read More
Photographers Online Promotion Tips | Photography businesses find it fluent to communicate with target audiences online and are not considered spam, because they make quality content. A photographer is now faced with the task of all sorts of not-so-fun side effects of being a business owner, like running a business. Ask just about any established photographer the ratio of time consumed in making phone calls, writing emails, and building his business against the time spent behind the camera.Read More
Successful Photography Business | A photography business of any sort, whether it’s a full-time business or a weekend fling, needs a beginning. Whatever your business goals, you need a map for this journey before hitting the road. How will you identify when the time is right? When people from your circle refer you to people outside your circle, this is a good sign of trust. Once the referrals come at a consistent frequency you should evaluate your progress. Starting a photography business involves many crucial steps. Legally, you must ensure that you apply for and receive appropriate licenses.Read More
General Photo Tips | Before you just stand up and take a photo you should consider what you want your viewers to look at and how you will display main points of interest. You need to ask yourself, what is the main subject? At what angles do you want the light to fall under? Is there anything that could emphasize the main subject? In photography, it’s not just what you shoot that counts – the way that you shoot it is essential, too. Proper composition is a very important element of good photographs yet is something that is difficult to define. Bad photo composition can make a fantastic subject dull, but a well-set scene can create a beautiful photo from the most ordinary of situations.Read More