Can you keep a secret?
Did you know that each month we package the best new ideas targeted for photographers and
creative professionals in our free newsletter?
Best Photography Marketing Tactics | The success of your photography business will depend mostly on the effectiveness of your marketing strategy, which means it can make you or break you. Yet, you’d be surprised just how many photographers overlook the importance of marketing and invest the least amount of time in spreading the word about their services, relying solely on their talent on their way to success. It shouldn’t come as a surprise that many photographers end up closing down their businesses, instead of achieving any type of success, or turning their hobby into a solid source of income.Read More
Photography Website Design Secrets | We live in a digital age of uninterrupted connectivity, so it shouldn’t come as a surprise that the first place the vast majority of consumers turn to when looking for information is the Internet and search engines. This means your potential clients and target audience are out there, searching the Internet for services you’re providing. In other words, your business needs to be online as well! As a result, photographers no longer have to carry printed portfolio books from a meeting to a meeting; instead, your work can be accessible to potential clients 24/7.Read More
Essential Photography Business Hacks | Starting a photography business can be an incredibly exciting decision, so we totally understand that you can’t wait to jump right in and… you know, start being a professional photographer. We bet even the mere thought of running your own photography business sends shivers down your spine! However, as talented and enthusiastic as you may be, it won’t be enough to turn your passion for photography into a profitable business. To do that, you will need to work on your business skills just as hard as on your photography skills.Read More
Effective Photography Marketing Advice | Most photographers, especially those just starting out, would rather not have to deal with the business aspects of running a photography business, and focus solely on taking photos instead. However, there’s a reason why every single one of us knows at least one incredibly talented photographer who started a business, struggled for a few months to make ends meet, only to end up closing down the venture. The truth of the matter is that you will need to work on your business skills just as much as on your photography skills. The good news is that it doesn’t have to be exhausting or expensive as you may think!Read More
Clever Photography Website Tips | If you’re serious about your business, setting up a website is no longer optional, regardless of the industry you’re in. This is especially important for photographers, as websites almost completely replaced the printed portfolio books photographers used to carry around from a meeting to a meeting. At the end of the day, it’s only natural your potential clients will want to check out your work before actually hiring you, and if you don’t have a solid online presence, they might not even bother calling you, no matter how stunning your business card is.Read More
Expert Photography Website Guide | Publishing a brand new website is a thrilling moment – believe me, we’ve helped countless photographers set up and publish their websites in the past 10+ years, and we still feel the adrenaline rush each time we’re about to publish a website. This is especially true for photographers publishing their first website: you’ve already prepared the marketing materials, announced the launch on social media, so it shouldn’t come as a surprise that the feelings (and expectations) are running high. In all this commotion, many photographers make the same mistake – they forget to do the final check!Read More
Photography Blog Expert Advice | If you’re serious about building a solid online presence, you can’t go wrong with a blog. Yeah, yeah, you had a blog back in high-school and you’re so over blogging. If blogs were just for high-school students, how come we’re seeing blogs on practically every website out here? Even the large international companies realized the power of regularly updated blogs, and seeing more business owners are choosing to jump on the bandwagon, your photography business should definite not be an exception.Read More
Photography Website Quick Guide | New photographers are joining the industry each day, which means multiple photography websites pop up on a daily basis. With this comes the increasingly difficult challenge of standing out. Yet, you’d be absolutely amazed just how many photographers choose to cut corners and set up generic websites that not only don’t work for them, but actually do more harm than good. There’s no denying that we’re all slaves to the first impressions, whether we’re choosing a new show on Netflix, or buying a book just because its cover grabbed our attention. If your website isn’t up to the standards of your work, what impression do you think it will leave on your potential clients?Read More