Clever Logo Design Tips | Beginner’s Guide To Small Business Logo Design: 6 Things They Never Taught You In School
Clever Logo Design Tips | When you’re in the market to have a new logo designed, there’s always the temptation to take some shortcuts. Usually to save time, money or both. There are countless people in the logo design industry today dishing out cheap logos in bulk for crowd sourcing websites. Trouble is, most of these ‘cookie cutter’ solutions will turn out to be neither affordable or fast, and may cause a ton of headaches later on – especially when your fledgling startup gets more high-profile.
The logo is the face of any brand and the very first impression, which makes it extremely important to get it right the first time around. In an age where everyone must have a website to promote their product, service or the company behind it, the demand for a top-class logo has never been higher. And for good reason: a good logo can build loyalty between your business and your clients, reinforce a brand identity, and provide the professional look of an established enterprise.
Simplicity Works | Clever Logo Design Tips
It can be incredibly tempting to make your logo complex and detailed. But unlike a piece of art, a logo has a very specific job to do, and that job is to clearly and quickly communicate your company’s message. A simple logo enables easy recognition and allows the logo to be versatile and memorable. However, it’s important to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. All effective logos feature something unexpected or unique without being overdrawn.
Be Instantly Recognizable | Clever Logo Design Tips
One of the benefits of our digital age is the ability to design custom fonts for your logo, giving your business a unique way to stand out. But quite often those fonts can be difficult to read. Make sure you’re using a font that is legible at many distances. This doesn’t mean if has to be boring. Your choice of font can have style and still maintain legibility. Some logos even become recognizable because of their custom fonts. Coca-Cola originated the slanted font and now others try to rip them off.
Make It Unique | Clever Logo Design Tips
However tempting it may be, avoid using clip art for your logo design, as it can be copied too easily. Not only will original design make a more impressive statement about your business, but it’ll set your brand apart from others. The last thing you want from a small business logo is to have it mistaken for that of a competitor. So when considering logo design, it’s important to keep it original. Look at what’s out there and find an opening for something new. When trying to avoid brand confusion, think about the color, shape, symbolism, and flow of your design.
Create A Vector Logo | Clever Logo Design Tips
Your new logo will be reproduced at a variety of different sizes – especially on the smallish side. Overly detailed logos can ‘gum up’ when reproduced as a very small image, so make sure the logo you design is in vector format, because it will be resized and used in a variety of media without losing any quality. Knowing how your logo is going to be used, both in size and media, can help you create a logo that’s appropriate in terms of complexity.
Watch Your Colors | Clever Logo Design Tips
One thing you need to be careful of as you think about color options is cost. Your five-color logo may be a stunner, but once it comes time to print it on stationery, the price won’t be so appealing. Another element that is often overlooked and must be considered is the single-color version. Can your logo be printed on a letterhead without using any color? After creating your logo, make sure that your logo works well in black and white color, and if your logo relies on color to convey a message, think about how you can communicate the same message when the color is removed.
Leave Trends To The Fashion Industry | Clever Logo Design Tips
While it is useful to stay up to date on design trends, it’s more important to stay true to your brand’s overarching personality. Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.