Common Photography Business Myths | Biggest Myths About Being A Professional Photographer Debunked!
Common Photography Business Myths | Starting a business can be a nerve-wrecking experience, especially in saturated industries such as the photography industry. There are countless photographers out there providing similar services and not only do you need to find a way to stand out among all of them, but you also need to work on your business skills just as much as you’re working on your photography skills, which is something many amateur photographers overlook. Starting a photography business might sound like a dream come true, but at the end of the day, even the best job is still a job.
The harsh reality is that we’ve all seen many incredibly talented photographers start their own business and struggle to make ends meet for a few months, only to give up and close down the business, while other, less talented photographers sail right by! This just goes to say that taking stunning pictures will get you only so far! To help you avoid all the pitfalls associated with the startup phase and turn your passion for photography into a steady source of income, we found some of the most common mistakes new photographers make and myths they believe, so let’s dive right in!
Build It And They Will Come | Common Photography Business Myths
Oh boy, you’d be amazed just how common this myth is! Many people, not just photographers, will set up a website and sit around waiting for potential clients to come rushing in, which is very unlikely to happen. Remember, even the most appealing website won’t do you any good unless potential clients actually visit it. This means you need to start marketing it, so share the link with your fans, friends, and followers on social media, but also set up a strategy to tackle search engine optimization, or SEO.
SEO is one of those acronyms that scare most business owners, especially creative types like photographers, but it’s a lot easier than you think! There are things every photographer should do when composing a new blog post or uploading an image, such as making sure you’re using your target keywords (words and phrases you want to rank high for in search results). Blogging is one of the best way to sprinkle your target keywords throughout your website, but you can also use your target keywords in ALT descriptions of all the images you upload to your website. If you don’t feel like tackling SEO on your own, then you should definitely consider investing in a monthly contract with a reputable SEO agency to help you with it.
You Have To Accept Every Gig Coming Your Way | Common Photography Business Myths
Most photographers feel like they need to accept every gig coming their way, especially when they’re just starting out. They justify this by saying they’re focusing on building their portfolios. While building your portfolio is important, you’ll also need to keep in mind that clearly defining your area of specialization and your ideal client will make standing out a lot easier, simply because you’ll have a better idea whose attention you’re trying to grab. Casting a wide net might sound like a good idea in theory, but it’s more likely to render your marketing efforts ineffective than to get you more bookings.
This leads us to another misconception photographers do in order to build their brand – not having clearly defined prices! We get it, talking about money sends shivers down most photographers’ back, but you need to set your fee the moment you launch your business. Even if you have to lower your fees to secure a potential booking, you’ll want to have at least a starting point, instead of leaving it up to your potential clients to set the terms. After all, you’re the only one who knows how much you need to earn to stay in business, and if you don’t know your own worth, how on earth is anyone else supposed to know it?
Investing In Pricey Equipment Is A Bad Idea Because It Gets Dated Quickly | Common Photography Business Myths
This one is just silly! There’s no denying that the equipment you use will affect the quality of the pictures you take, which means the equipment will be the most important investment! Make sure you do your research and get all the equipment you’ll need on a regular basis, and get the best equipment your budget allows. For other gear you won’t be using on a regular basis, you can always borrow or rent it! Keep in mind, though, that you’ll need backup equipment as well. Even brand new equipment fails, and the last thing you want is having your only camera die on you in the middle of a wedding.
No One Will Notice If You’re Using A Template | Common Photography Business Myths
One of the most common ways new business owners try to save money is downloading cheap templates they found online, whether for their logo, their website, or even stationery items. However, most of these templates have all the telltale signs of amateur design. What will those items say about the quality of the services and products you’re offering? so you’ll definitely want to consider hiring a professional designer or an agency to help you create a unique visual identity. Think about it – your stationery, logo and website are the first thing a potential client will see, and they need to leave an impression good enough to make the potential client pick up the phone and call you, or hire you on the spot.