Company Logo Design Tips | How To Design A Logo That Adds Value To Your Brand
Company Logo Design Tips | Your logo should be much more than just a random shape with your company’s name slapped next to it. A well-designed logo is unique, appropriate, versatile, simple in form and communicates the intended message successfully. In its simplest form, a logo is there to identify, but to do this effectively it must follow the basic principles of logo design. Even though anyone can design a logo, a lot of care must go into creating the perfect logo for your brand.
Good branding is essential to getting your clients to involve themselves with your business. Whether the medium is physical or digital, most clients’ first impression comes through visual perception. A well-designed logo can build loyalty between your business and your clients, reinforce a brand identity, and provide the professional look of an established enterprise. And for those of you that are in need of some design guidance on what makes a powerful and successful logo, or what not to do, here are our favorite tips, tricks and suggestions.
Logo Simplicity | Company Logo Design Tips
The logo may look great on your business cards, but does it looks as nice on your social media profile pages and website? Think of your logo as a mega-sized graphic as well, like a billboard. Will it scale well? Knowing how your logo is going to be used, both in size and media, can help you design a logo that’s appropriate in terms of complexity. The simpler the logo, the more likely it is to suit every context and situation. Your logo has to look good on a variety of media; if it’s too complex, it will clash with the environment it’s being used in.
Choose The Right Color | Company Logo Design Tips
Nothing makes an impact quite like color, which is why finding the right palette is essential in logo design. Take the time to pick the right one — colors play a big role in the way your brand is seen. The use of color can bring multiple layers of meaning, from primitive responses based on millions of years of evolved instinct to the complex associations we make based on learned assumptions. Since color has the ability to convey emotion, the company should first consider the message it wants to communicate. A conservative brand will do well with blue, while a modern, passionate company will make a statement with red.
Pay Attention To Fonts | Company Logo Design Tips
If you are using Comic Sans, Times New Roman, or Arial, chances are you are using the wrong font. Find a font that is original, a font that makes your brand look unique and that stands out from the rest — but not in a negative way. Don’t be tempted to make your logo design stand out by using gimmicky fonts. Most gimmicky fonts are too fancy, too weak, and are most likely being used (badly) on a myriad of different cheap business cards right now. When it comes to logo design, keep your font choices classic and simple and avoid over-garnishing.
Know Your Audience | Company Logo Design Tips
While it is up to the company or brand to build its logo, the effect of the finished project must be taken in consideration as well. Your logo is an introduction to your brand and products. One thing to keep in mind is that your logo and brand must be designed to reach a particular audience. The company must consider not only age, but also gender, location, education and income. All of these factors affect what people are attracted to and how they spend their money. You may be the most conservative person on the planet, but if you’re trying to market to the hip-hop crowd, your sensibilities are probably different than those of your audience.
Stand Out | Company Logo Design Tips
The biggest mistake a company can make is comping up with a logo that parodies or imitates another brand’s design. A logo is a visual representation of the company it stands for, and it should never remind people of another brand or business. Look at the logos of other businesses in your industry. Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you are going to differentiate your logo from those of your competition. Don’t follow the pack. Stand out.