Content Marketing Success | Content Marketing – Essential Or Optional For Online Success?
Content Marketing 2014 | It seems only yesterday the world was discussing how companies could affect public opinion through social media. Now they are having the same discussions – with a similar mixture of rightfulness and wrongfulness – about content marketing. Some people may hate the term, but there’s no doubt that content marketing has caught on big time. The phrase content marketing is all over the internet these days, and it has become a conglomeration of many things: webinars, blog posts, videos, social network shares and more. It sounds like a great idea.
As 75 percent of marketers plan to raise their content marketing budgets over the next 12 months, the amount of content created and published will continue to grow. With that, content optimization is becoming increasingly important, as even great content can’t generate results if your potential clients cant find it. What are the reasons why content marketing has been the big focus for brands in 2014 – and what are the other 25 per cent of brands missing out on?
Google Demands Content | Content Marketing Success
Let’s get this one out of the way from the get-go. Google wants high quality, relevant content. Google is trying to make its search results as useful as possible for users and, if the content you create is generating recommendations and applause, that is as strong an indication as possible that what you have to offer is meeting the needs of those users. This, in turn, will boost your search rankings. A recent research showed that websites with 51 to 100 pages generate 48% more traffic than those with 1 to 50 pages, and even small business websites see a 55% increase in leads after increasing number of pages from 10 to 15.
Consumers Avoid Ads, But Actively Seek Content | Content Marketing 2014
Your potential clients actively seek out content. They use content to broaden their knowledge of a subject, assess the professionalism of a brand, and vindicate their purchasing decision. The bottom line is: every piece of content should provide the visitor value, leave them happy they had read it, and make them share it with their friends. Yet, it’s vital that you are consistently and frequently posting. There has to be a balance between quality and quantity, which is slightly different for every brand based on resources, industry, and most importantly, targeted audience.
You’re No Longer Relying On Publishers. You Are The Publisher | Content Marketing Success
Content marketing puts brands in absolute control over the content and the prominence of their brand message. You need to think like a publisher! Ask yourself, what is important to your clients? What would they want to read, and why would they visit your website to read it? And remember to make it interesting – industry news, opinions, case studies, infographics, videos, how-to guides, to name a few examples.
You Can Reuse And Repurpose Content | Content Marketing Success
If finding a topic and doing the research for it is too time-consuming, create a bundle of content you have already created around a certain topic. Gather content with an underlying theme, like “Website Design Tips,” and package it with a supplemental blog post. Another way of repurposing content is to revisit an older piece of content and providing updates. New information is constantly being studied and evaluated, which can be easily reported as an update to an earlier post.
When Done Right, Content Marketing Is Efficient | Content Marketing Success
Content marketing can be an extremely efficient way to generate leads, as it pulls in those visitors that are interested in the topic. By being in the right place at the right time, content marketing can even serve as a vehicle to convert visitors into paying clients. It costs 62% less than traditional marketing, and generates about 3 times as many leads. Also, website conversion rate is nearly six times higher for content marketing adopters than non-adopters.
Writing Is Only Half The Battle | Content Marketing Success
Many businesses struggle with which topics make sense to promote within their social media strategy. A efficient content marketing strategy can provide more communications options that can support your social media communications. 72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005, and 67% of Twitter users said they are more likely to buy from brands they follow. Make your content easy to share! Sharable blog links, tweets, Facebook posts, images, and video – all can lead to significant buzz if you allow it to be.