Creative Brochure Design | Designs That Get Attention: Tips To Make Your Brochure Stand Out From The Crowd
Creative Brochure Design | Outside of business cards, brochures and flyers are probably the most used printed marketing materials – and for good reason. Printed brochures and flyers are both powerful and affordable, and offer plenty of room to boldly state your marketing messages. If you’re planning to design a brochure to promote sales or to introduce a new product or service, you’re probably wondering what you can do to make sure your brochure sparks a positive response.
As hard as you may try, you can only be in one place at a time. Your business brochure, however, can be in many places, helping you reach potential and existing clients. They can be distributed almost anywhere – on racks, in mailboxes, on windows and on counter tops anywhere. The secret to achieving a solid return on investment through these effective marketing mediums is in intelligent design. So, what can you do to make your next sales brochure or flier a winner? Here are six vital secrets of successful brochures.
Know Your Audience | Creative Brochure Design
Brochures are like any other form of marketing in that you will only get out of it what you put in. Don’t design a brochure that you and only you like; keep your clients and their preferences in mind when designing. Why would they want to do business with you? What’s the most important thing your company can do for them? What is the biggest problem your product or service can solve for them? Get the input of some clients, and find out what they want to know about your products and services. You have to think about designing a brochure that your target audience will want to read.
Remember The Basics | Creative Brochure Design
Don’t ignore the basics when designing a brochure; it should include standard information, such as company name, at least two types of contact information, a logo, and a tagline. A brochure can often be an extension of your brand, so make sure you remember your essential brand values when designing your brochure. Remember your brand colors and fonts and how these are to be used. It will also allow your target audience to become more familiar with your brand as a whole, if all your printed marketing material has a consistent look and feel to it.
A Good Headline Is Key | Creative Brochure Design
The headline on the front of your brochure should always include the interests and biggest problems of your targeted audience, and be followed by the solutions you can offer. Many business owners mistakenly lead with their company’s basic information. Think benefits or thought-provoking statements that motivate the reader to pick up the brochure and read it. Add a flash that tells the reader there’s something inside that will interest them, something like an exclusive invitation, a free report, special discount or advance notice of sales.
Don’t Be Flimsy | Creative Brochure Design
A firm brochure is the equivalent of a firm handshake; it conveys confidence and competence. The weight, texture and overall feel are some of the first things someone will notice about your brochure. Brochure designs need to fit in with what your business does and offers. Charities don’t want luxury brochures that’ll make people think they’ve spent a lot of money on them, whereas a new product might require a brochure that looks amazing on an exhibition stand beside it.
Shoot For High Resolution | Creative Brochure Design
Your design will look appealing if you use high resolution in your layout. If you print a design with low resolution, it will become blurry or pixelated. To make your brochure pleasurable to flick through, you also need great photos. If you’re using stock imagery – as budgets don’t always stretch to a photoshoot – try to find pictures that don’t look like they’re stock images.
Compelling Content | Creative Brochure Design
You care more about your business than your clients do; they aren’t interested in a full history of your business. Instead, they want to know how your product or service can help them save time, lower costs, get more sales, or run their business more effectively. There’s no need to impress your target audience by using hard-to-understand words that will send the reader scrambling for a dictionary either. Your goal is to provide the reader with information regarding your organization, and triple-word-score Scrabble words and lengthy acronyms are hardly the best way to accomplish this.