Creative Business Card Design Advice | Small But Mighty! How To Design A Photography Business Card That Packs A Punch
Creative Business Card Design Advice | Here’s a confession – here at MediaNovak, we’re absolutely nuts about business cards! We love to design them, blog about them, read about them, pin about them, and we’re not ashamed to admit it. Thankfully, we’re not the only ones – and for good reason. A well designed business card can be the critical difference between a lost sale and a loyal client for life, and more and more business owners are starting to realize that business cards no longer serve just to provide potential clients with your contact details.
Nowadays, business cards are being used in creative and innovative ways to grab the attention of potential clients, spark the interest, grow business, convey the nature of the brand, and even communicate a particular message. In other words, business cards have become one of the most powerful marketing tools any business owner can have – especially if you’re a part of an industry such as the photography industry, where businesses rely heavily on referrals and word of mouth marketing. We gathered some of the most effective design tips to help you make sure the business card you hand out to your potential clients actually works for you, so let’s dive right in!
First Things First! | Creative Business Card Design Advice
The business card has been around for hundreds of years (literally!), and as much as it might have changed, there’s one thing that remains – the contact details. Whatever you’re trying to achieve with your cards, keep in mind that the primary goal of business cards is to provide recipients with all the most relevant contact details, so start by outlining the details you want to include on your card. Keep in mind, though, that there’s a fine line between including all the important details and cluttering the design with irrelevant information.
For example, if you received only a couple of faxes last year, there’s really no point in including your fax number on your business card. Instead, consider featuring links to your social media profiles if you use them to promote your photography business and the services you’re providing. But what’s the most vital information you have to include on your card? Well, your name should definitely be there, as well as your phone number, email address and your street address if you have a studio! Space permitting, you can add other details as well, but don’t go overboard.
Readability Is Essential | Creative Business Card Design Advice
Once you decide what the most important details are, you’ll have to pay attention to a few other things in order to ensure readability. In addition to limiting the selection to only the most vital pieces of information, you’ll also want to stick with fonts that are at least 8pts. Any smaller and the details will turn into illegible smudge when printed. Pay attention to the font itself as well! Using a complex calligraphic font could get your card noticed, but if it’s difficult to read, it will do more damage to your business than good!
Instead, stick with simple fonts that are readable – make it easy for your potential clients to contact you, don’t turn it into a challenge! And lastly, you’ll have to pay attention to the contrast. For example, using a light gray font on a white background is the absolutely perfect recipe for a disaster. It’s your job to ensure enough contrast so your potential clients can read the info and reach out to you without having to squint and decipher the content of the card!
Make It POP! | Creative Business Card Design Advice
Now that you’ve covered the functionality, you can focus on making your business card actually stand out. There’s always a designer’s best friend: color! Color can be a powerful tool, because it can bring a boring design to life, grab the attention, convey the nature of a brand, and even communicate a particular message. You can also try and make your business card stand out by including one of your favorite shots on the back. However, don’t underestimate the good ol’ black and white business card. They can be just as effective, because they’ll portray you as a reliable, established business owner.
Whatever you do, don’t try to make your business card stand out by going with an unusual shape or size. Oh sure, a large round card will definitely stand out (how could it not!) but it might be for all the wrong reasons. Business card holders and wallets are made to accommodate the size of the average business card. Remember, it measures only 3.5 x 2 inches, which means anything larger than that will not fit into a wallet. This in turn will result in your business card ending up in the trash can instead of a potential client’s wallet.
Invest In High-Quality Paper | Creative Business Card Design Advice
While technically not design advice, investing in high-quality paper stock is vitally important for the effectiveness of the card. Think about it: what kind of an impression is a business card that gets dented or torn easily going to leave about the products and the services you’re providing? No one likes a limp handshake, so why would they like a limp business card? Get off on the right foot by investing in high-quality, sturdy paper that tells your potential clients that you do care and pay attention to every aspect of your business, to even the smallest details such as the paper quality.