Creative Business Card Design | Your Personal Pocket Billboard
Creative Business Card Design | A business card is like a wallet-sized billboard – it sums up who you are and what you do in the palm of your potential client’s hand. They may seem like relics or leftovers from past generations that didn’t give two figs about the environment or modern business practices, but business cards are not only still used, they’re also very effective. Even though we’re working in paperless offices more and more, the humble business card is still a mainstay of business. If you don’t have a card you can give out to prospective clients or collaborators, you’re missing out on a vital marketing opportunity. They can serve as a new contact or client’s first look at your company, as well as a reminder that stays with them long after you’ve left the building.
However, most business cards are boring, mundane, and don’t say a lot about the person. Boring business cards tend to be forgotten, which is why then are ineffective. How many business cards have you kept and remembered after meeting someone new? A few? One? None? More than likely, you have thrown away or stored most of the business cards you were handed without giving them a second thought. Create an memorable card and you can elevate your business above your competitors before the potential client has even seen your website! Follow these creative business card design rules to make sure your business card represents your brand and performs well for your business.
Include Only the Most Important Information | Creative Business Card Design
Business cards are typically just 3.5″ x 2″, so you don’t really have too much space to work with. Prior generations stuffed as much information as possible onto their cards, filling every square inch with logos, colors and text. But the most successful modern business cards trend toward clean, open designs, with just enough text to get the point across. Use clean lines and white space to portray yourself as a modern and sophisticated company.
The lack of space presented by a business card means that it is all too easy to leave vital information out, and whilst a simple design is essential, it is equally important to include certain details that allow potential clients to get in touch. Make sure you include your name and title as well as the company name and logo, also state your email address, web address and telephone number.
Make Sure It Is Legible | Creative Business Card Design
Funky fonts are fun, but there’s a time and a place for them, and your business card usually isn’t the right place. Make sure the fonts you use on your business card aren’t too small, too fancy, or distorted in any way, making your card difficult to read. Limit the number of fonts that you use, because too many type styles can really get confusing.
Branding is everything | Creative Business Card Design
Make sure your business card makes the right impression. An unusual business card might be memorable, but it could do more harm than good if it doesn’t match your brand. Use your logo as the basis. Make it the largest element on the card, and use your brand’s colors and fonts to display the most essential details in an eye-catching way.
Keep to the standard business card size – unless you’re the adventurous type | Creative Business Card Design
There are certain things you can do to a 3.5″ x 2″ card to differentiate yourself (e.g., rounded corners), but going with an unusual shape can be tricky. A rounded card, for instance, is really memorable, but it certainly won’t fit in standard business-card holder devices. Before moving too far into a fresh design, always consider printing standards. Most printing companies now require files to have appropriate bleeds and margins or your might get an email to upload new files and in some cases, incur extra fees.
We have seen some very effective business cards that use attention-getting finishing features such rounded corners or other die cuts, unusual sizes, holes punched through, foil accents, embossing, and folds. Any of these options may work for your business card, but make sure you are selecting a finish that is relevant to your brand, not just something cool to try. Don’t forget that a business card is a point of contact, not a brochure. A good business card can make a lasting impression — but a poorly designed card can stop your networking efforts in their tracks. The aim is to leave a lasting impression and create a feeling of class and trust.