Creative Business Card Ideas | Stand Out And Get Noticed! The ABCs Of Ridiculously Effective Business Cards
Creative Business Card Ideas | Business cards are one of the basic, most effective ways business owners market themselves, their products and services to potential clients, vendors and business partners. Whether you’re going to a networking event, hosting a seminar or meeting a potential client for the first time, a professionally designed business card is a necessity, yet lots of people don’t even carry them around anymore. This is a mistake: Business cards aren’t just for providing people your contact info; they also launch conversations and build relationships.
Within the first few seconds, your potential client is building up a lasting opinion about your business. It sounds harsh but it’s true that people often do judge a book by its cover, and you only get one chance to leave a great first impression. Just like the clothes you wear, your business card tells the potential client if you’re professional, artistic, or a big ol’ ball of cheese. Aside from the visual design, you’ve also got to pack a ton of info onto a tiny piece of paper and keep it readable. To put your best business card forward, try following these essential design tips.
Include The Right Information | Creative Business Card Ideas
The main goal of a business card is to make it easy for people to reach you, so include only the contact information that is absolutely vital. For example, email, phone, cell, website, address, name and job title. Think carefully about which contact details to include – you have to achieve a balance between providing enough points of contact, without making your card look cluttered. You don’t need to provide a long list of services or every single mailing address if your business has multiple locations.
Avoid Common Pitfalls | Creative Business Card Ideas
There are some common pitfalls to creating business cards that you should be aware of. The first and most obvious is to make sure you provide a bleed as specified by your printer. This is for a completely practical reason – no matter how much attention is paid, printing is never 100% completely precise. A perfectly symmetrical border on your screen may come out lopsided, thanks to minute movements in the printing machine. This is why it’s important to avoid using a straightforward border around the entire of the card, as this will show any misalignment in the trim if the card isn’t perfectly cut.
Make it Readable | Creative Business Card Ideas
Be careful with the size of the text – small text can often look readable on a computer screen, but turn into an illegible smudge when printed. As a general rule of thumb, don’t go smaller than 8pt. Make sure the text color stands out against the background of the card as well. Light gray type on a white card makes it hard to read letters and numbers. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher.
Stick To The Standard Size | Creative Business Card Ideas
If you’ve ever thought about making your business cards bigger, smaller, or even a fancy die cut to stand out from your competition, there are advantages and disadvantages to consider. The typically business card size is 3.5” x 2” — meaning wallets and business card storage devices are made to fit this size. Unless you have a special need for it, stick to the usual size in order to fit in most wallets, card holders and business card scanners.
Pay Attention To Paper Thickness | Creative Business Card Ideas
Consider the thickness of your business card. Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. If the card feels flimsy or looks like you printed it yourself on a home printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock.
Proofread! | Creative Business Card Ideas
Before sending your business card file off to the printer, proofread the card for grammatical and spelling errors, make sure that all images and text are within the designated print area and that you have included your logo and contact information. Typos and wrong numbers are easy to miss and can land your business card and your chances for a sale in the trash. Follow these tips and your own good judgment to create business cards that sell. You’ll find that good things do come in small packages indeed.