Creative Business Logos | Design To Impress! 6 Incredibly Simple Tips For Outstanding Logos
Creative Business Logos | Your logo is one of the first things your potential clients will see. Whether it’s on your website, business card or any other marketing material, it’s your first chance to leave an impression – and first impressions go a long way towards a consumer’s decision to become a paying client. For startups and small businesses, the dreams may be big, but the budgets are usually limited. With the creative spark that business owners are known for, designing a small business logo and building a brand that pack a punch can be much easier and cost effective than you think; particularly with today’s web and digital tools.
A logo serves as a graphic representation of your business. People use them for stationery items, marketing materials, and business cards as a simple visual symbol that enables easy recognition of the company. More examples of logo design are out there than ever before, and with that comes the challenge of being different. How do you make something original that stands out in a crowd of identities? And how do you design something quickly while retaining quality?
Be Unique And Clever | Creative Business Logos
A logo is what helps distinguish a brand from its competitors, so it’s vitally important that the image stands out from the rest — something many business owners struggle with. In many cases, imitation is the best form of flattery — however, with logo design, this is not the case. Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you want to make your logo different from those of your competition.
Focus On Your Message | Creative Business Logos
Decide what you want your logo to communicate about your business. Does it have a unique personality – is it serious or lighthearted? Is the brand utility-driven or is it more focused on evoking emotion? Is it modern or quirky? What does your potential client care about, and what does the brand aspire to be? If your business offers professional services, such as legal advice or medical treatment, create a logo that conveys the level of professionalism expected by potential clients. Forget about humor or the cute factor for these types of businesses.
Find The Right Font | Creative Business Logos
Typography is obviously central to a great logo design. Which style feels right for your business? A flowing script or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif or edgy and grungy for an industrial company logo? Don’t be tempted to make your logo design stand out by using gimmicky fonts. They’re the equivalent of typographic chintz and there’s a reason why most of them are free. The point of creating a logo is to make your business or product name stick in the client’s mind. That can only happen if your target audience can actually read it, easily, without squinting.
It’s All About The Colors | Creative Business Logos
An unfettered approach to design and brand messaging is what clients want and expect from today’s savvy marketers. Choose a color scheme for your logo that is pleasing to the eye, simple, elegant, and that looks professional. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. One thing you have to be careful of as you explore color options is cost. Your five-color logo may be absolutely brilliant, but once it comes time to print it on stationery, the price won’t be so attractive.
Make It Versatile | Creative Business Logos
A logo is your brand’s public face, so it must be easily transferable to any medium that bears your brand — whether it’s a fleet of trucks, stationery items, online ads, social networks, or all of these. Keep in mind that some of those applications have production limitations. Make sure you do a color study. Look at your logo in one-, two- and three-color versions. Make a logo that can be printed in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.
Don’t Expect Instant Success | Creative Business Logos
Use your logo everywhere. Every piece of paper that leaves your office — from invoices to letters and cocktail napkins — should showcase your logo. Nike; Puma; Audi — all iconic logos, but like with anything successful, it took time for these to gain popularity. Logos won’t become immediately iconic, even if you’ve designed the most beautiful combination of vectors. The repetition makes it recognizable to your existing and potential clients when the need for your product or service arises.