Creative Photography Logos | The 5-Step Process To Design An Exceptional Photography Logo: Things Nobody Told You About Being Creative
Creative Photography Logos | Photography is a competitive and highly saturated industry, which means there are many shooters out there with comparable levels of work. This is when branding comes into play to help give you the advantage over competition. In an age where everyone must have a website to market their work, service or the company behind it, the demand for a high-quality logo has never been higher, and it’s for good reason. A professionally designed photography logo says to the world that you’ve arrived and are ready for serious business.
More logo designs are out there than ever before, and with that comes the challenge of being different. There are a million people in the logo design industry today dishing out bad logos in bulk for crowd-sourcing websites. How do you design something original that stands out in a sea of identities? And how can you come up with something quickly while retaining quality? Here are some insights into the process and workflow of effective and modern photography logo design. With these tips and your creativity, you can make your logo designs shine with the very best.
Design: Sketch And Brainstorm | Creative Photography Logos
The best way to start is to get a fresh sheet of paper and a pencil. Think about the meaning and the feeling you want the logo to convey. By clearly visualizing what your photography brand is all about and with some forethought, research and planning, the end result should be a memorable symbol that immediately identifies the company, and clearly communicates your style. Brainstorming is absolutely key to an effective logo design and should always be foremost in your mind while conceptualizing your design.
Fight The Temptation To Imitate | Creative Photography Logos
This is one of those oft-said but rarely followed tips. How does a logo rise to prominence as a brand’s identity? Simple! By being unique and identifiable. They do say imitation is the sincerest form of flattery. However, in the real world it’s just a lazy way to solve a creative problem. How is your logo going to stand out when so many other logos in your industry feature the same idea? Stay away from the visual cliches often associated with the photography industry and come up with an original idea and design.
Build: Vector Graphics | Creative Photography Logos
A logo is your company’s public face, so it must be easily transferable to any medium that bears your brand — whether it’s a billboard, business card, web ads, or social media, or all of these. This probably sounds obvious to most designers out there, but it isn’t to everybody so it’s worth repeating. Vector formats are the ones that will allow the most variations for your logo. Vectors can be adjusted to any size with no loss in detail or sharpness. For example, the lines and curves of a vector graphic will look just as sharp on a small business card as they will on a giant advertising billboard.
Decorate: Color Schemes | Creative Photography Logos
Colors have the power to elicit feelings and emotions. Warm, cool, vivid, neutral, complimentary, soft, bright, light, analogous, dark, saturated — all of these color types can be used effectively to convey your intended message. How you combine these colors is just as important, because they can boost contrast, create balance, and add weight to your design to help communicate your idea. Ideally, your choice of color should be made on the basis of the target demographic of potential clients. Consider the age, gender and cultural orientations of the target audience, and couple it with your artistic creativity, and you’ve got a killer color palette for your logo already!
Refine: Typography | Creative Photography Logos
Typography is obviously central to good logo: words that form a part of a logo are just as important as graphics. A lot of beginners will use any old font that came with their computer for a logo. However, the lettering style, fonts, and even the case (uppercase, lowercase, mixed) in a logo can have a huge effect. It’s not about just looking pretty: matching the qualities of the font to the qualities of the brand is what counts here. Choose a font that is appropriate and looks great alongside your logo. This can mean choosing a font that has complimentary shapes to match the style of your design or match the mood of the idea.