Creative Photography Website Ideas | Build The Perfect Photography Portfolio That Grows Your Client Base

Creative Photography Website Ideas | Build The Perfect Photography...

Creative Photography Website Ideas | Having a portfolio website is no longer optional. It’s so important, in fact, that the website you set up for your photography business will greatly affect your success. However, not all websites are created equal – we live in a time when you can find a free website template online and set up a website. Cheap? Sure? Good idea? Not really!

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If you decide to set up a website using a template hundreds, if not thousands of other photographers are already using, what does that say about your business? If the website you set up hasn’t been optimized for seamless performance, what does it say about the quality of the services you’re providing? Publishing a website is a lot like showing up for the first date – you want to make sure you leave a memorable, and more importantly, a favorable impression on your potential clients! Here’s how:

Less Is More | Creative Photography Website Ideas

When it comes to your website, you want to make sure your work is the star of the show – if your visitors can’t stop talking about the design of your website, barely mentioning the pictures you took, you have a serious problem on your hands. Sure, you want your website to stand out from the millions of websites, but make sure it’s not at the expense of your work.

Creative Photography Website Ideas | Build The Perfect Photography...

RELATED: Photography Portfolio SEO Tips | The Photographer’s Guide To Tackling Search Engine Optimization

Showcase The Best Examples ONLY! | Creative Photography Website Ideas

Many photographers mistake their website for a cloud storage solution and upload pretty much every picture they ever took. While you might be tempted to showcase the wide variety of your talents, skills and styles, make sure you upload only the best examples of your work, and leave out the rest. This way you’ll be able to show potential clients what you can do for them without overwhelming them, and if they’re interested in seeing more of your work, they can always reach out to you. Which leads us to the next point: contact!

Make Contacting You As Easy As Possible | Creative Photography Website Ideas

The ultimate goal of your website is to get you more clients, and that can only happen if they can actually get in touch and schedule a session or a meeting to discuss the services you’re providing. This, in turn, means that you shouldn’t hide your contact details several clicks deep – instead, make sure you have at least your email address and telephone number displayed in the footer or the header of each page so the moment potential clients decide to pick up the phone, they have everything they need to reach out to you.

You should also consider setting up a separate contact page with all the relevant contact details in one place. Another great addition here is a contact form! It’s a simple-to-use tool that enables your potential clients to get in touch without having to copy your email address, open another tab, paste your email address and compose the message. Not only will they be able to contact you more easily, but they won’t have to leave your website, which means they’ll be more likely to stick around even after reaching out to you.

Skip Being Creative When Setting Up The Navigation Bar | Creative Photography Website Ideas

You’re a part of the creative industry, we get it, and you want your website to show it. However, when it comes to showcasing your creativity, navigation bar is the last place to do it! You want a simple navigation bar that enables your visitors to get from the point A to the point B effortlessly, so they can focus on your work instead of trying to figure out how to navigate the complex maze of pages and links.

Mobile Optimization Is A Must | Creative Photography Website Ideas

Using responsive design is no longer optional – even Google updated their search algorithms to give better rankings to websites that are mobile-ready. But it’s not only Google that like responsive websites: your visitors will be using their smartphones, tablets, laptops, as well as desktop computers to view your website, which needs to be able to adapt seamlessly to any screen size and be just as effective. Keep in mind that having a mobile-friendly website doesn’t mean you can stop worrying about search engines.

SEO Isn’t That Scary! | Creative Photography Website Ideas

Search engines may sound complicated at first, but it all comes down to a simple idea: search engines “crawl” the interwebs, analyze the text and figure out what the page is about based on the text. Photography websites, on the other hand, are notorious for being image-heavy, which means there isn’t too much text for the search engines to crawl. So, what are you to do?

RELATED: Portfolio Design Trends | How To Go From Drab To Fab – Photography Website Design Tricks For The Busy Photographer

Creative Photography Website Ideas | Build The Perfect Photography...

Start blogging! Not only will this provide you with an opportunity to use your target keywords on a regular basis and feed the search engine spiders crawling your website, you’ll also keep your visitors coming back for more. However, to ensure they do come back, you need to blog on a regular basis, and blog about things that actually appeal to your target audience! For example, newborn photographers can blog tips and tricks for parents on how to keep the baby calm, while a portrait photographer might blog about what to wear to a session.

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It’s Easier Than You Think | Creative Photography Website Ideas

If you’re considering having your very first website set up, the entire process might sound overwhelming – but it doesn’t have to be. As long as the flashy design doesn’t overpower your pictures, and you create content that appeals to your target audience, you’ll be well on your way to standing out and doing it for all the right reasons.

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