Critical Logo Design Tips | 5 Tips To Create Brand Loyalty Through Effective Logo Design
Critical Logo Design Tips | The logo is a public face of any business, and the very first impression, so its design is vitally important. However, creating an effective visual symbol of a brand requires much more than simply pasting a company name next to a random shape. Some wonder what can be so challenging about designing a good logo. They’re small, they look easy to do, so no problem, right?
The design process must aim to make the logo instantly recognizable, inspire trust, admiration, loyalty and imply superiority. When you only see the result of a designer’s efforts, logo design can appear like it was an easy task. But, it never is. A logo takes thought and creativity, and many elements combined to make a good one. There are countless professional and amateur designers in the logo industry today dishing out poorly designed logos in bulk for crowd sourcing websites. So how do you as a serious business owner stand out from the crowd and produce a powerful logo that attracts clients and builds trust? Read on to find out.
Be Yourself | Critical Logo Design Tips
A logo is what helps set apart a brand from its competitors, so it’s crucial that the design stands out from the rest — something many business owners struggle with. The last thing you want from your business logo is to have it mistaken for that of a competitor. In many cases, imitation is the best form of flattery — however, with logo design, this is definitely not the case. Why not use a design that you actually thought up yourself rather than copying what everyone else in your niche is doing? When creating your logo, it is vital to keep it original. Do your research and see what is already being used, so you can find an opening for something new.
But Don’t Forget Your Target Audience | Critical Logo Design Tips
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must appeal to a particular audience and when creating it, you have to keep this in mind. How you “position” the logo should be appropriate for its target audience. For example, a child-like font and color scheme would be great for a logo for a children’s toy store, not so much for a law firm. Understand your client base, and use colors and shapes that you think appeal to them. Use larger fonts for those over 60, and vibrant colors for a younger audience to create more impact.
A Logo Must Be Simple | Critical Logo Design Tips
If you’re trying to capture the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most popular logos have been the simplest, after all. A simple logo design enables easy recognition and allows the logo to be versatile and memorable. Remember, effective logos feature something unexpected or unique without being cluttered.
Versatility Can Make Or Break Your Design | Critical Logo Design Tips
Graphics have to be versatile enough that they can be used in many different ways. In the digital age, where logos will appear on various devices and across social media, you must create something that goes beyond paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. Adobe Illustrator, Freehand, Photoshop, and other graphic design software are extremely powerful tools and have many filters and effects that you can apply to your logo, but don’t get carried away! There’s a time and place for these creative tools, but your logo is probably not one of those places. If a logo on the web has too much detail, reducing its size for a business card might give you nothing more than an indecipherable blob.
Choose Your Font Carefully | Critical Logo Design Tips
Most logos have some form of typography incorporated into their designs. Unless the brand is very well known people wont be able to guess what company it belongs to unless the name is included. This makes typography an obviously central element of a great logo. You have two main ways to choose from: creating your own custom font or adapting an existing one. The degree to which you can adjust the font depends on your company’s name. Words that are easy to recognize allow for slightly more adjustment, but adding simple ligatures to longer words and names can create elegant, yet unique logos as well.