Custom Branding Design | The Photographer’s Guide To Turning Branded Materials Into Works Of Art
Custom Branding Design | We’ve talked about the importance of branding countless times, and pretty much everyone and their grandma realized by now that it’s just as important for small businesses as it is for large corporations. What many business owners fail to realize, however, is that branding is much more than simply having a logo designed. It’s the public image of your business, both the visual identity and the way your existing and potential clients perceive you… and that’s just the beginning.
So, you just had a logo designed for your photography business and are wondering what’s next! How can you use it to build a brand that not only stands out, but is a consistent, memorable visual experience that turns one-time clients into loyal, lifelong fans of your work? It’s easier than you might believe! To help you get started on the right foot, we gathered some of our favorite tips and secrets we use whenever we’re designing branding packages for photographers just like you! Let’s dive right in, shall we?
Decide Which Items You’ll Need | Custom Branding Design
The items you’ll need to have designed will depend on your photography business, the services you’re providing, and even your target audience, but there are certain items most photographers need, such as business cards, letterhead (both the printed and the digital version), thank you cards, custom stickers, gift cards, and even discount coupons. And if you deliver the pictures to your clients using USB drives, or even CDs, you’ll want to have custom stickers designed for those as well!
Define Branding Guidelines | Custom Branding Design
Whenever we design a logo for a client, we make sure we create a branding style guide they can refer to whenever they’re designing new materials to make sure they compliment the new logo. However, if you had a logo designed and haven’t received something similar, or you designed a logo on your own, you’ll want to make sure you define your style guide as soon as possible. By defining the colors that can be used on each item, as well as fonts and even graphics, you’ll have a much easier job of keeping all of your materials consistent throughout.
Include The Right Contact Details | Custom Branding Design
Each branded item will have a slightly different purpose, and with that come other differences, be it in the shape, size or the actual content. For example, while you do need to include your contact details on a business cards (shocking, I know!), you can leave those off of your compliment slip. It’s vitally important that you go through all of your items and decide which details you’ll want to include on each! Keep in mind that it’s best to start with the most important details and work your way up, as some items will not be large enough to accommodate all the details.
Pay Attention To Color | Custom Branding Design
When working on branding guidelines, you’ll want to define your brand’s color scheme that can be used throughout your materials. However, while color is an incredibly powerful tool that can ensure your branded materials stand out, guide the attention of the viewer and even communicate a message, you’ll need to keep in mind that using too many contrasting colors can actually overwhelm the viewer and turn them off. Needless to say, using too much color will also add to the printing costs considerably, so it’s best if you limit the selection to 2-3 colors. And before you start designing your branded items, make sure you know the meaning of each color. The last thing you want is to communicate a wrong message just because of a simple brush stroke!
Invest In High-Quality Paper | Custom Branding Design
What many photographers overlook is the quality of the paper. They have stunning branding package designed just for them, and when the time comes to actually print the items, they start cutting corners and get the cheapest paper. Humans are tactile beings, remember, so you’ll want to leave a favorable impression on every sense – and thicker paper will help you leave an impression of an established, reliable business. Just like no one likes a limp handshake, no one will like a limp business card that gets dented or torn easily.
Add A Touch Of High-Tech Flair | Custom Branding Design
Just because items such as business cards have been around for hundreds of year, it doesn’t mean they’re artifacts from an ancient era – on the contrary, you can use your branded materials as a link between your offline and online presence by including QR codes, for example. They are neat little graphics that can do pretty much anything when scanned with a smartphone – whether it’s saving your contact details, or visiting your portfolio. The best part is that they can be customized to perfectly match the nature of your brand, and almost no one will be able to resist the urge to scan it in order to find out what’s on the other side.
There’s no secret behind effective branding, no matter what many branding companies will have you believe. It’s all about boosting the recognizability of your business by consistent use of colors, fonts, and graphics. Your end-goal should be a branding package that when laid on a desk actually looks like a cohesive package and all the items look and feel like they came from the same source!