Custom Business Stationery Design | 6 Essential Business Stationery Design Ideas For A Strong Business Identity
Custom Business Stationery Design | The type of stationery you use says a lot about your business, and if you want to project a professional image, you can’t afford to overlook the stationery items you use on a daily basis. Letterheads, envelopes and business cards are your company’s foot soldiers – promoting your company, service or product as they make their way around from one pair of eyes to the next. And in an ever-competitive world, you better make sure that you have done everything to capture the attention of your target audience before your competitors do.
No matter the size of your company, keeping a consistent brand image throughout all of your printed materials can mean the difference between success or failure for you and your business. Innovative stationery design is a force to be reckoned with – while websites are often skimmed in less than 15 seconds, visually engaging printed materials can live in offices and homes for years. Here are a few design tips to help you design the stationery that engages your clients, grabs their attention and creates an emotional connection.
The Importance Of A Company Logo | Custom Business Stationery Design
As your logo is the public face of your business, it should definitely be featured on every product you are making. It provides your target audience with instant brand recognition, thereby increasing brand awareness. Your logo should be modern and professional, because a poorly designed logo will be a deal-breaker for many potential clients or business partners, as it becomes a representation of your brand and capabilities.
Reinforce Your Brand | Custom Business Stationery Design
Custom business stationery can take a number of forms – business cards, brochures, letterheads, mouse mats, pens, mugs – the list goes on and on. But with each stationery item, there should be the same consistency throughout with the visual design, tying in your set with the same look and feel. An effective design will incorporate KEY ELEMENTS of the logo. If done correctly, you will be able to push your branding beyond just using the whole logo or mark. For example, matching the colors used in your stationery to your logo is a great idea to create a professional image and enough to maintain brand consistency.
Include Important Contact Details | Custom Business Stationery Design
Never forget that one of the most vital things you must include into your stationery items is your contact information. Whether it’s nothing more than your email address on a pen, or a full list including phone numbers and postal addresses on a brochure or a calendar, there’s little use in promoting your brand if you don’t tell the potential client how to get in touch. You will have to choose the most appropriate and important contact details for every stationery item, as some of the items may not be large enough to fit them all on.
Readability Is Vital | Custom Business Stationery Design
While most of the businesses will try and stand out from the crowd with their custom stationery items, make sure that you are not using unreadable or complicated fonts. A client will be looking for text that is easy on the eye, that can communicate important information clearly and effectively, which means finding font styles and colors that are easy to read is a necessity.
Include Clean Space | Custom Business Stationery Design
It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every possible point of contact and all client testimonials you have. This is best avoided, as you risk drowning your message with clutter. Remember, the message is the reason you’re sending out the stationery in the first place! White space can help break down areas of your stationery and allow you to form sections and prioritize the areas of importance.
Choose Quality Stock | Custom Business Stationery Design
Similarly to designing, you can print a lot of stationery items (like business cards, brochures, letterheads) from the comfort of your own home or office. However, depending on the equipment you have and the amount of printing you need to do, you may well be better off getting in touch with a local or online printer to help you choose the right paper and do the actual printing for you. Using quality paper stock for your business stationery can help boost the credibility of your business. People notice small details such as professional looking paper and special finishes, which can be enough to considerably improve the perception of your business in the mind of a potential client.