Custom Designed Stationery | Create The Right First Impression With Business Stationery

Custom Designed Stationery | Create The Right First Impress...

Custom Designed Stationery | Letterhead, envelopes and business cards are your company’s foot soldiers – marketing your business, service or product as they make their way around from one pair of eyes to the next. And in an ever-competitive world, you better make sure that your business card, or letterhead, grabs the attention of your potential client.

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Even in our digital age, companies still rely on printed letterhead for professional communications. Contracts, client or fundraising letters, internal memos and other company documentation still make their best impression on commercially-printed custom designed stationery, especially with matching envelopes. The best business cards, letterheads and other collateral let existing and potential clients know what they should expect from your company at a glance.

Show off | Custom Designed Stationery

Logo design is one of the more difficult tasks when designing a business identity. The logo has to be simple, effective and versatile as it will be implemented into various methods of printing and will need to be scalable to suit items as big as billboards and items as small as pens and business cards. Using your logo in the design can make your stationery stand out.

Custom Designed Stationery | Create The Right First Impress...

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Dress for the occasion | Custom Designed Stationery

Who are you? How do you look on paper? Despite the boost in email use, professionally designed stationery is key in making a good first impression. Business stationery offers a form of direct representation for your company. In this case, any correspondence or exchange of stationery items should present your company in a professional and credible manner.

Clients are always willing to purchase from an established brand as their trust will be unfailing, so custom printing stationery items can not only help you build your brand but also act as a marketing campaign. The design should solidify your brand that was created through the logo, and also provide vital information for your clients to get a hold of you.

Make an entrance with a stunning business card | Custom Designed Stationery

Many people overlook the value of having a professional business card that accurately reflects their brand image, yet this small piece of paper can be one of the most important parts of the collateral package. It’s often the first item potential clients get from you, so it’s your first opportunity to make a strong, positive impression on them.

Business cards are typically just 3.5″ x 2″, so you don’t have too much space with which to work. Don’t make your logo too big, don’t make the type too small to be comfortably read, and don’t be afraid to use white space. Your name certainly needs to be there, along with the name of your company (via your logo), your phone number and your e-mail address. You can also add your physical address, cell-phone number and company website address, if desired.

A well-designed business card gives legitimacy to your business, and can make you stand out from the crowd of competitors. An instant way to add impact to your business card, and make it stand out from the crowd, is to use a special finish.

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Custom Designed Stationery | Create The Right First Impress...

Let your letterhead knock them dead | Custom Designed Stationery

There’s a big difference between getting a letter on standard blank paper, and receiving one on a beautifully designed letterhead. A letterhead acts as a marketing opportunity, creates an opportunity for brand engagement and, more than anything else, lend credibility to the words on the page.

The design should be as simple as possible. Keep in mind that a letterhead is a delivery mechanism – it’s not the content itself, rather the supporting structure that delivers that content. You need to decide what are the critical pieces of information your letterhead should convey, and design using this hierarchy of importance so that the pertinent information is positioned obviously and accessibly.

Just like with the business card, make sure that you carefully represent the branding when designing your letterhead. This isn’t just about the logo, but the choice of color, fonts, imagery, and much more. Color is an amazing way to draw attention to your design, and to specific areas within your letterhead. Not only can it emphasize a section, but it can also communicate specific ideas and emotions, create associations and of course reinforce branding.

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The final seduction – enchanting envelopes | Custom Designed Stationery

Don’t forget matching envelopes to make a great impression! You’ll generally want to keep your return address at the top left for postal use, but you can be just as creative as on the letterhead in look and feel with fonts and colors of your envelopes. Treat your envelope as a billboard, or a printed teaser. The objective of your teaser copy is to get your potential client to think: “Hmm, I ought to take a look at this.” Your outer envelope is where your potential client decides whether to stop, look and listen. It’s the pick up line, the headline on the ad, the dust jacket on the book, the display window outside the store, so make it count.

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