Custom Logo Designs | Overdoing Your Logo – Too Much Icing, Not Enough Cake!
Custom Logo Designs | People are passionate and faithful to brands they feel connected to, and that doesn’t just apply to Starbucks, or Apple. It’s relevant to small business brands too, because loyalty leads to increased awareness, participation, and sales. Effective logo design plays an important role in branding your small business.
Your logo is something that will stick with you for (hopefully) the rest of your life. In an age where everyone must have a website to support their product, service or the company behind it, the demand for a high-quality logo has never been higher.
A logo is the key part of your business brand. It works together with other brand elements such as your website, business stationery, brand promise, and marketing efforts to set the tone of voice for your company as a whole in the public arena. If designed correctly, a logo can help to convey a company’s message and help to build brand recognition. And while this sounds simple enough, many logos tend to overshoot or fall short.
So, what are a few important elements you need to know when designing a logo for your small business?
Know Your Identity | Custom Logo Designs
When designing a logo, you should consider your brand first. Ask the tough questions. Know who your potential clients are and what they want from you. If you ask ten people if they prefer blue or green, you won’t get anywhere. But if you ask, “Is it more important that we look technical (blue) or trendy (green)?” then you’re moving in the right direction.
An effective logo starts with understanding the story and demographic of the targeted audience. It has obvious and logical meaning that depicts a company’s core values and mission visually. Make sure your logo is relevant. While your logo doesn’t need to make it totally obvious what your company does, it should have some relevance to the industry, business, or target market.
Keep It Simple | Custom Logo Designs
The best logos are often the ones that aren’t too complicated and don’t need to be explained. Take FedEx and Nike for example, they’re memorable, yet simple logos and as a result they’re timeless. The more lines, stories, colors, shapes, and fonts you have in your logo, the more provincial you look. If being provincial is part of your brand, then feel free to break this rule. Otherwise, less is more. Although the logo does represent your business, there isn’t a need to include every detail, product or service of the company.
Make It Easily Describable | Custom Logo Designs
Following closely behind the principle of simplicity is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet appropriate logo. Brand recall will be significantly improved if your logo is one that is easy to remember. A simple logo is easier to remember than something more abstract or obscure. Often your target audience will remember your logo but not the name of your business. It is therefore important that they be able to describe your logo to their colleagues and friends with relative ease.
Versatility Is Key | Custom Logo Designs
A strong logo works more effectively through various digital and print media, so versatility is crucial. While color is possibly vital to effective branding, it is equally important that your logo be just as effective if printed in black and white. It’s more than likely that your logo will appear in black and white thousands of times during its use – in photocopies, on sponsorship posters, through the fax machine, etc. An easy way to create adaptability is to focus on the overall concept first by designing the logo in black and white instead of color.
Your logo design is stellar, beautiful, and amazing… but only on your 24-inch full HD monitor? Scale that baby down to 100 pixels and what have you got? Well-designed logos will be equally effective on paper, online and on promotional products such as pens, t-shirts and stubby coolers. It is crucial to create the design in a vector format to make sure it is scalable to fit any size, be it a pen or a billboard.