Custom Photography Logos | Capture The Essence Of Your Brand With A Photography Logo: 5 Essentials To Consider

Custom Photography Logos | Capture The Essence Of You...

Custom Photography Logos | Photographers may think they’re represented by the pictures they take, but a professional logo can really sum up all your work in a simple, memorable design, which makes it a vital part of your branding strategy if you want to be taken seriously as a professional photographer. And just like every great picture is the result of many skilled techniques, there are behind-the-scenes tactics for creating a good logo.

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Just like any other industry, the photography industry too has thousands of competitive photographers who need to offer their services in unique ways to stand out from the crowd and get work from clients. This is where branding comes into play to help give you the advantage over other photographers. A buttoned up package and production shows a client that you value every part of your business. Read on for some great design advice applicable not only to photography but any business venture. And then go shoot for the stars!

Do Your Research | Custom Photography Logos

To begin your logo design process on the right track, take a look at what’s already out there. Checking out the competition can help you position yourself as relevant, yet distinct within the photography industry and your particular niche. You don’t want to repeat the overused, cliched themes of your industry; so think about what you can do to distinguish yourself from potential competitors. The last thing you want from your photography logo is to have it mistaken for that of a competitor. So when considering logo design, it’s critical to keep it original. Look at what’s out there and find an opening for something new.

Custom Photography Logos | Capture The Essence Of You...

RELATED: Photography Logo Design Secrets | Design Matters! A Hands-On Guide To Creating Photography Logos That Work

Focus On The Message | Custom Photography Logos

Decide what you want to communicate about yourself, your style, and your brand. Does it have a distinct personality? Is it serious or lighthearted? What makes it unique in relation to your competition? Target demographics, personality and culture are vital factors that will affect your logo design. What appeals to an 18-year-old will be very different to what appeals to a senior citizen, so keep your ideal client in mind. There are going to be moments when you’ll get carried away with an idea and it’ll start to veer off track into something that might be visually beautiful, but has lost the initial idea that made it representative of your photography business.

Use Your Company Name | Custom Photography Logos

While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly recognizable, that’s because they’ve been around forever. By including the name of your photography business, you let the potential and existing clients know who you are. This means that the logo becomes an incredibly effective tool to market your business. Choosing the right font is just as important as choosing the shapes when it comes to logo design. The wrong font can drastically alter the message the logo is supposed to communicate, while the right font will set a tone for your brand and be reflection of your vision.

RELATED: Logo Design Explained | Photography Logo Design Evolution: From Concept To Form! 6 Rules To Follow When Designing A Logo

Custom Photography Logos | Capture The Essence Of You...

Reinforce The Nature Of Your Brand With Colors | Custom Photography Logos

Ideally, your choice of color should be made on the basis of your potential clients and target audience. Consider the age, gender and cultural orientations of your ideal client, combine it with your artistic creativity, and you’ve got a killer color palette for your logo already! However, keep in mind that your logo will appear on a variety of media: signage, advertising, stationery, delivery vehicles and packaging, to name just a few. Remember that some of those applications have production limitations and make sure your logo is just as effective even when the color is removed.

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Keep It Simple | Custom Photography Logos

It’s crucial to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. If you’re looking to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the message your logo is supposed to communicate. Simple, yet powerful logos permeate the business world and always prove to be the best icons for standing the test of time.

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