Custom Printed Stationery | Networking Or Not Working? Is Your Business Stationery Building Your Brand?

Custom Printed Stationery | Networking Or Not Working? Is Yo...

Custom Printed Stationery | When was the last time you updated your stationery design? You might think that business stationery items such as letterheads, business cards and compliment slips are hardly vital to the success of your business, but by assessing their use and design, you’ll be able to save money, and impress clients down the road. Anyone can buy generic stationery, but investing in quality business stationery can not only distinguish your small business from the competition, but can also be used as a powerful marketing tool.

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Even in our digital age, businesses still rely on printed stationery for professional communications. The stationery you use for your business will affect the image that others form about your company. It is often the first opportunity that you have to present your company to someone, so it is essential that the design you create for your stationery conveys the image you want.

Make Color Choices Deliberate | Custom Printed Stationery

Your business stationary should definitely include color to make it stand out. Matching the colors in your logo to those on your stationery is a great idea for branding purposes. Choose complementary colors for your stationery, as they look best together. Color should be used to emphasize the name of the company, and not placed here and there just to fill up space. Blank white space is important too!

Font Type | Custom Printed Stationery

Selecting font types and colors that are easy to read is crucial. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable. While most business owners will try to stand out from the crowd with their custom printing designs, make sure that you do not choose unreadable or complicated, fancy fonts. Potential clients will be looking for text that is easy on the eye, that can convey information clearly and efficiently.

Custom Printed Stationery | Networking Or Not Working? Is Yo...

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Keep It Consistent | Custom Printed Stationery

Custom stationery can take a number of forms – business cards, letterheads, brochures, pens, mouse mats, mugs – the list goes on and on. But with each printed item, there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel. If you use bright colors in your logo, choose bright colors for your stationery.

When designing the company stationery, keep in mind that you need to take into consideration the company brand. If some of your business stationery items does not include the brand logo, or the same color scheme, how will your potential clients, leads or visitors, know that they are interacting or communicating with the same organisation?

Contact Information | Custom Printed Stationery

Effective business stationery must include your contact information. Incorporating your company address, phone number, email address, fax number and any other methods of communication that you feel are important into the design of your stationery will make it easy for potential clients to contact you. You will have to choose the most appropriate and important contact details for each stationery item, as some of the items may not be big enough to fit them all on.

Imagery | Custom Printed Stationery

If you have an appropriate image to include, using it in your design can make your stationery stand out. It’s a known fact that we process imagery a lot faster and easier than text, so where possible include pictures and images to break down your stationery. Good images to choose include a professional picture of yourself, the building your company is located in, or something closely aligned with your logo and brand message.

RELATED: Business Stationery Designs | Three Reasons Why Marketing Collateral Still Matters

Custom Printed Stationery | Networking Or Not Working? Is Yo...

Clean Space | Custom Printed Stationery

Choosing a design that offers elements of clean white space will help your message stand out. Never be afraid of white space! Whilst you may be tempted to fill in every inch of your stationery with information or pictures, this may result in your stationery becoming too “busy” and a reader will lose interest quite quickly.

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Paper Quality | Custom Printed Stationery

Choosing high-quality paper for your business stationery can make it appear more professional. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. Don’t settle for less than premium-weight paper for your letterhead and envelopes – the standard bond paper most offices use for copying and printing won’t give you the sense of quality you want to convey in your official letters.

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