Customized Stationery Items | Unleash Your Brand’s Full Potential With Custom Stationery Design

Customized Stationery Items | Unleash Your Brand's Full Potential ...

Customized Stationery Items | Despite the world moving more and more to paperless means of communication, there’s still so much to be said for the power and effectiveness of custom business stationery. The reason being that in addition to the whole on-screen digital revolution, there are particular traditional business tools and tactics that simply cannot and will not be replaced. Although a company’s headed notepaper, business cards and other stationery items may sound like a relatively minor part of the overall brand, it is vitally important to get it right as it is often the first impression a potential client will get of the business.

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Your business stationery is a first-hand representation of your small business to the public. As such, it has to effectively communicate your brand’s overall message. You do not want to send the wrong message to existing or potential clients and business partners by using stationery that is not up to the standards of your products or services. At the end of the day, the right stationery can make or break your business.

Build Recognition | Customized Stationery Items

Recognition of your brand should be a vital element of your business plan. No matter the size of your business, maintaining a consistent brand image throughout all of your various marketing materials and efforts can be the difference between success or failure for you and your business. Custom printing stationery can take a number of forms – business cards, brochures, pens, letterheads, mugs, mouse mats – the list goes on and on. But with every stationery item you use, there should be the same consistency throughout with the visual design, tying in your stationery with the same look and feel.

Customized Stationery Items | Unleash Your Brand's Full Potential ...

RELATED: Simple Business Stationery Tips | 6 Essential Stationery Design Ideas To Build A Memorable Business Identity

Have A Logo Professionally Designed | Customized Stationery Items

Branding is a top priority for most businesses and enables clients to build up recognition for your products or services. Since your logo is essentially the face of your business, it should absolutely be visible on every product you are making. The logo has to be simple, effective and versatile, because it will be used in many different methods of printing and will need to be scalable to suit items as big as billboard banners and small for items like pens and business cards.

Include Important Contact Information | Customized Stationery Items

As with all forms of communication, your stationery has to be functional and allow for easy readability of your company’s important information, such as your name, address, phone number, email address, or other important information (such as registration numbers). Keep in mind that you will have to choose the most appropriate and important contact details for every stationery item, because some of the items may not be large enough to fit them all on!

Ensure Readability | Customized Stationery Items

While many small business owners will try and stand out from the crowd with their custom printing designs, make sure that you do not choose unreadable or complicated fonts. Your potential clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable.

RELATED: Business Stationery Design Guide | Everything You Need To Know About Designing Custom Stationery: 5 Tips For Small Businesses

Customized Stationery Items | Unleash Your Brand's Full Potential ...

Use Your Color Scheme | Customized Stationery Items

Color is always a powerful tool with stationery and other marketing materials – it grabs the attention and makes the read all that bit more interesting! Additionally, it can be used to further brand identity. Choose matching colors for your stationery, as they work best together. For example, if you use bright colors in your logo, choose bright colors for your stationery items. In the case you’re in an industry that allows contrasting colors, the colors you should still choose less than three, to avoid distractions. Once a color scheme is chosen, it has to be a repeating feature throughout all business documents, branding material and marketing campaigns.

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Don’t Skimp | Customized Stationery Items

Make sure your stationery items look professional, that there are no spelling errors, the information is up to date and properly printed on good quality paper. However good your office inkjet printer is, home-made stationery items look cheap and tacky, and seldom fit the bill. Remember, a client will feel the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your brand, as well as your product and service in the mind of a potential client.

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