Design Effective Business Cards | The Business Card Is Not Dead! 6 Tips To Create One That Gets You Noticed
Design Effective Business Cards | Designing business cards for your business is still a vitally important step of any effective marketing strategy, even in today’s digital age. It’s always a great idea to have some self-promotional material in your pocket, whether you’re attending a conference where your goal is to network, or for situations when you bump into an old friend who is now a possible business partner. Approaching the business card design from a strategic and thoughtful standpoint will help you maximize the effect your business card has.
Having a professional business card is a reflection of your brand image, and it’s often the first item potential clients get from you, which makes it a vital business tool. Coming up with the exact blueprint for the ‘ideal’ business card design is difficult, though, simply because the design must be based on your business, your products and the brand image you’re trying to convey. However, there are some universal rules behind all successful business card designs that should be followed at least 99% of the time.
First Impressions Count | Design Effective Business Cards
Although we’re working in paperless offices more and more, the humble business card is still the backbone of business. Lots of entrepreneurs don’t even carry around business cards anymore. This is a mistake: Business cards aren’t just for giving people your contact details; they also spark conversations and build relationships. If you have skimped on the design and printing of your business card, what does that say about the quality of your products? You are not doing yourself any favors by missing the chance to start building a positive brand image from the get-go. Remember, cheaper isn’t necessarily better when it comes to first impressions.
Size Matters | Design Effective Business Cards
If you’ve ever thought about making your business cards larger, smaller, or even a fancy die cut to stand out from a crowd, there are advantages and disadvantages to consider. Keep in mind that the average business card size is 3.5” x 2” — meaning wallets and business card holders are made to accommodate this particular size. A round card, for example, will definitely stand out, but it will never fit the standard business card holders. This is why it’s best to come up with a design that stands out while fitting within those dimensions, so that your newly made contacts can carry and store your information effortlessly.
Vital Content Rules | Design Effective Business Cards
It is crucial to make sure all bases of communication are covered. The most vital information you want to include: name, all relevant phone numbers (office, cell, fax), e-mail address, and the office address. Plan in advance what you want to include on your card, because you have to strike a balance between giving enough points of contact without making your card look too busy. Don’t clutter things up too much – simpler and cleaner is always better.
Make It Readable | Design Effective Business Cards
If you’ve got a lot of information to include, you may be tempted to shrink the size of your text, which is almost always a serious mistake. A business card that is hard to read cannot be effective, yet so many people keep using a font or print size on their business cards that is too small. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font which is impossible to decipher.
Keep It Appropriate | Design Effective Business Cards
Think of who your audience is and design your card with them in mind. Also, make sure that your business card portrays your image and communicates your brand. If you are an artist or a graphic designer, it is a good idea to use trendy colors and fonts. If you are an investment banker, an elegant layout and colors such as blue or gray work better. It is critical that your business card is consistent with your other branded materials. This helps to reinforce your brands, helping new acquaintances remember you and your company better.
Include Your Logo And Your Slogan | Design Effective Business Cards
In addition to the information listed above, your business cards should also feature an attractive logo design, preferably one that’s related to your business. If your business already has a logo that’s used in other marketing materials, then you’ll want to make sure you include it on your business cards as well. The more exposure your logo gets, the more “branded” it becomes. Also, if what you do isn’t immediately apparent from your business name, create a one-line slogan that will help people remember what you sell.