Designing Business Cards | How To Get More Mileage (and Customers) Out of Your Business Cards
Designing Business Cards | Having an efficient business card is like having a firm handshake. It can be the key factor whether or not a person remembers you after the last meetup you attended. When properly planned, a business card can effectively convey the most vital information about who you are, what you do and how you can help the person you’re handing it to.
Image is everything, and your business card is a visual representation of you and your entire company. However, with so many ways that people have to connect and network, you need to make sure your business card stands out to keep it from going in the trash. Fortunately, creating effective business cards does not require extra money, only a bit of thought and planning.
Of course, you can’t expect your business card to tell the whole story about your business. What you should expect it to do is present a professional image people will remember. When crafting a design, start with the style that best supports the business image you wish to project.
Know your purpose | Designing Business Cards
Just as with any marketing material you design, it’s important to identify your goal. It could be to showcase your services, introduce yourself or send people to your website/social media pages. Once you determine a purpose, it will be easier to decide what to include on the card. Make sure you choose a card style that’s appropriate for your business, industry and personal style.
Keep it consistent with company branding | Designing Business Cards
Create a business card that represents your brand – the color, texture and shape can all play a role. Stay consistent with your identity. Your business card should obey the same rules as your other outlets be it your website, letterheads, brochures, etc. For example, if your website consists of metallic and futuristic elements, your card including 1930’s classic typography and vintage material wont be very effective in creating a consistent brand experience for your potential clients.
A logo is an essential branding element in business card design. Whether your logo is an image with words or just logo type, add it to your business card in a prominent location. Also, keep readability in mind when selecting colors to use on your business cards. Avoid colors that are too dark, bright or light, as they can make it difficult to see your company’s contact information. Select colors that complement your company’s logo.
Include all important information | Designing Business Cards
Include information such as your name, phone and fax numbers, email address and web address on business cards. Social network contact information for sites such as LinkedIn, Twitter and Facebook can also be included, only if your company actively uses these platforms to share information and promote products and services.
Keep it clear and concise | Designing Business Cards
Always keep it simple and easy to read. Funky fonts are fun, but there’s a time and a place for them, and your business card usually isn’t the right place. Make sure the fonts you use on your business card aren’t too small, too fancy, or distorted in some way, making your card difficult to read. Use high contrast between the background and the fonts. A light background with dark type usually works better.
Size matters | Designing Business Cards
No matter the design, your business card should be 3 1/2 inches in length and 2 inches in height. Business card holders, folders, filers and wallets are made for cards this size. However – you can still differentiate yourself with creative shapes that fit within that size, particularly if you’re a creative company or start-up that’s looking to stand out.
Utilize the back of your card | Designing Business Cards
Many people leave the back of their business cards blank, but it is a prime spot to add useful information and doesn’t cost much if you print on the back in black ink. If you are a retailer, use the back of your business cards to put a promotional coupon code or make it a coupon itself.
By adding QR Codes to your business card, you open up new ways to engage your potential clients. QR Codes get scanned by smartphones, so make sure that your visitors see mobile-friendly landing page. It will improve your chances of accomplishing your goal, be it to generate a new lead, or educate potential clients.