Designing Effective Logos | The Mystery, Magic, And Method Behind Great Logos: Does Your Logo Have What It Takes?
Designing Effective Logos | We live in a world painted with brand logos. Consumers are being bombarded with countless branded messages on a daily basis, with thousands of companies adding their voice to the general noise that people experience when they go through the process of making a purchase decision. Having a solid and well-defined visual brand can help your brand’s voice to be heard above the chatter, and a professionally designed logo is usually the backbone of that visual branding.
A logo is a graphics symbol that represents the core nature and characteristics of your business giving it a brand name and distinguishing it in the market. With a well-designed logo, potential clients can immediately discover what your business can do for them. A strong logo can build loyalty between your business and your clients, reinforce a brand identity, and provide the professional look of an established enterprise even to a small startup. But it can cost big bucks to have a logo that really works designed – so you’ll want to make sure that you’re using your marketing budget wisely.
A Great Logo Provides An Instant Connection | Designing Effective Logos
Yes, a logo is a graphic, but it’s also an introduction to a brand. Your logo must appeal to your target audience and when designing, you have to keep this in mind. If your business offers professional services, such as legal advice or medical treatment, create a logo that communicates the level of professionalism expected by potential clients. Forget about humor or the cute factor for these types of companies. If your logo matches your overall brand personality, it can instantly act as a beacon for your business, attracting repeat business and potential clients.
Originality Will Help You Stand Out | Designing Effective Logos
A logo is what helps distinguish a brand from its competitors, so it’s vitally important that the image stands out from the rest — something many business owners have difficulties with. In many cases, imitation is the best form of flattery — with logo design, however, this is far from being the case. Look at the logos of other businesses in your particular niche. Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you want to differentiate your logo from those of your competition.
A Logo Should Be Universally Recognizable | Designing Effective Logos
Perhaps the biggest benefit of a well-designed logo is its size and simplicity. It can be incredibly tempting to make your logo complex in order to make it more appealing. But unlike a piece of art, a logo has a specific job to do, and that job is to clearly and quickly communicate your company’s message regardless of the size it’s being used in, which is why you should design your logo using vectors. Graphics designed using vectors export easily to practically any size and format without affecting the quality or slowing down page loads or emails.
Match Your Font Personalities | Designing Effective Logos
The point of having a logo is to make your business or product name stick in the potential client’s mind. That can only happen if the client can actually read it, easily, without squinting. However, finding a font that matches the nature of your brand is just as important as making sure it’s readable. Which style feels right for your business? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing company logo? Choose what fits your brand and keep it clean. When all else fails: Turn to your friend Helvetica, a simple font that has been used effectively by many established brands.
Aim For Timelessness | Designing Effective Logos
Logos should stand the test of time. It is a crucial investment, so the design should stay true to the brand story and vigorously avoid passing trends. It’s also important to be patient and not rush to make changes with your design just because you haven’t gotten the reception you initially hoped for. Don’t redesign your logo just because you’re tired of it, or because your competitors have. While it is helpful to stay up to date on design trends, it’s more important to stay true to your brand’s personality.
Watch Your Colors | Designing Effective Logos
Using colors in a logo is a wise idea as it can help your logo grab the attention of potential clients a lot easier. However, you need to keep in mind that a five-color logo may look stunning, but once it comes time to print it on stationery, the price won’t be so appealing. Nor will it work in mediums that only allow one or two colors, so try not to exceed three colors unless you decide it’s absolutely necessary.