Digital Photography Portfolios | Wow Employers And Clients With Your Digital Portfolio: Important Elements Of Your Website

Marketing Collateral Essentials | The Art Of Marketing: Tips

Digital Photography Portfolios | A portfolio is the most effective way to showcase your work, skills and testimonials to employers, potential clients and others. An online portfolio is ideal for professional photographers as well as amateurs who can save a lot of time and effort involved in making physical copies or CDs. Anyone can build a website and call themselves a photographer, so you have to show visitors right from the get-go that you’re different. Your portfolio should showcase your talent in a way that builds interest and draws attention to your business, and it should show that you have the experience required to do a professional job and meet tight deadlines.

Digital Photography Portfolios | Website Design –

Google tells us that there are almost one million photography websites on the internet right now. This is bad news for you. The good news is that most of these websites suck. Building an online portfolio is easy, but building a successful portfolio requires careful planning, designing and execution to accomplish your goals. With all the options and technical language out there, it can be hard to figure out what kind of website you should design. Not only that, but prices vary significantly between the options. To build a powerful portfolio it is critical to follow the following five key principles as discussed below.

Identify Portfolio Goals | Digital Photography Portfolios

It is vital to determine your goals in any business, and this is true for your portfolio as well. You can have a vision or mission statement followed by a set of goals. Are you trying to get business, sell fine art, or just want to share your photos so mom can print ‘em and slap ‘em on the fridge door? If you take 5 minutes to write down goals for your portfolio, your whole website will be simpler and easier to use. If you find different portfolios serve different purposes you can write different sets of objectives for each portfolio, which can be Sales Generation Portfolio, Freelancing Portfolio, Networking Portfolio, Personal Portfolio, etc.

Digital Photography Portfolios | Wow Employers And Clients

RELATED: Best Photography Portfolio Tips | Stand Out! Tips To Create The Perfect Photography Portfolio

Design for Target Audience | Digital Photography Portfolios

It is crucial to design your portfolio keeping your target clients and audience in mind. Focus more on what your potential clients want and cater to their needs – for example, a photographer specializing in corporate events will have a different audience compared to those of a fashion photographer. Your portfolio has to appeal to your target demographic, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If your portfolio gives off the wrong image, you won’t get any of the clients you want.

Navigation | Digital Photography Portfolios

This is high priority for your visitors and potential clients because if they have difficulty in viewing your portfolio or browsing through your web pages, then it is a definite turn off. Even if you manage to get thousands of visitors, bad navigation or design will pose huge obstacles in accomplishing your goals. Make the navigation simple so people can focus on the photography without being distracted by trying to figure out how to use the site.

RELATED: Photography Website Conversion | Convert Your Visitors Into Clients: Simple Tips To Help Improve Your Portfolio

Digital Photography Portfolios | Wow Employers And Clients

Avoid Adobe Flash At ALL COSTS | Digital Photography Portfolios

Flash websites are basically some sort of interactive movie file that people can interact with. However, because they are essentially movie files, Google and other search engines have a hard time knowing what the movie file was about. So they don’t rank nearly as well as other types of websites that are written in code that search engines can read and understand. While it makes a seemingly boring website look interesting, it can also make it load slow, and in many ways, make your website unavailable to mobile devices. And the mobile devices are a big thing right now.

Digital Photography Portfolios | Website Design –

Make It Easy For Your Users To Contact You | Digital Photography Portfolios

Regardless of how good your work is, if your visitor can’t get in touch with you, you’re not getting any work. It’s really simple for you to add contact details to your website. The best way is to include your contact details on every page in your website — including your portfolio. Include something small and subtle at the bottom of the screen that doesn’t take attention away from your work, but is there when a client decides to pick up the phone.

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