Digital Portfolio Design Tips | Want To Land More Gigs? These Photography Portfolio Tips May Do The Trick
Digital Portfolio Design Tips | It doesn’t matter how many raving reviews you have or how impressive your work history is, no one’s going to be interested unless they can see examples of what you can do. A photography portfolio website is the simplest and quickest way to showcase your work; these days, in fact, it’s expected. To get that job, build that partnership and be ready for the unexpected, you need the best portfolio in your niche. Best examples of your work presented in an simple, well-organized way will be your greatest weapon. Even if your work is absolutely brilliant, it won’t speak for itself if the presentation isn’t just as outstanding.
A portfolio is a concise collection of examples of your work put together to show potential clients what you can and want to do. Its goal is usually to get you a new assignment. Whether you want to do weddings, portraits, commercial jobs, or to work for an environmental group to save a piece of our planet, a portfolio is the tool that shows a potential client your skills, talent, and your style. A great photography portfolio will do more to boost your career than any other marketing tool in your arsenal. Keeping that in mind, use these photography portfolio tips to help set up the best possible showcase of your work.
Define Your Goals | Digital Portfolio Design Tips
Before you jump into building your design portfolio website, think about why you’re doing it. Many photographers out there think that having a photography portfolio website is an end in itself – but if you don’t know what you’re trying to accomplish with your design portfolio, you won’t know whether it’s doing its job. A great design portfolio is one that is curated to the particular needs of the photographer and presented in a way that conveys the message the photographer is trying to communicate.
Take A Step Back, And Curate Your Best Work | Digital Portfolio Design Tips
Take the time to look at all of your work and carefully choose the best pieces to showcase in your portfolio. Include only the projects that you are really proud of, that look the best, and that will appeal to your target audience. Including pieces that are meaningful to you, but are not your best, will only reflect badly on you. Potential clients don’t need to see absolutely every picture you ever took. Instead, be more selective. Focus on your best stuff and the work you’ve done for high-profile clients. Choose 15 to 20 pieces that show your versatility and your unique style, and leave the rest out.
Keep Adding New Work | Digital Portfolio Design Tips
Keep in mind that your work doesn’t end with just setting up a killer portfolio. You’ll also want to update it on a regular basis. The best portfolios are never static. If you have taken an image of a wedding couple cutting cake but after some time you took a much better image, then it’s time to change it with the previous one. Carefully decide which images you want to change and give proper time to think about it as you did with the originals. As you take new and better images, make sure you make additions to showcase your latest projects, but with the same focus on careful curation!
Make It Simple To Navigate | Digital Portfolio Design Tips
People’s attention spans are incredibly limited, so your online portfolio has to be quick and easy to navigate. This is not as straightforward as it sounds. When it comes to setting up a menu bar for your website with links to the other pages, don’t try to get too creative. Make the website dead simple to use. Make the navigation easy so people can focus on the photography without being confused by trying to figure out how to use the portfolio website. Simplicity in the interface and visual design of your website will push your work to the surface, where it should be.
Include Contact Information | Digital Portfolio Design Tips
Prominently include contact details so visitors are in no doubt as to how they can email you, find you on Twitter or connect with you on Facebook. People have a short attention span on the internet so when they get an urge to contact you, they should be able to do so within 3 seconds! Always have your contact information above the fold – meaning your contact details or link to a contact page should be easily seen without any scrolling or minutes looking around. You should offer as many contact options as possible, phone and email being the most important two.