DIY Business Stationery Ideas | 6 Must-Have Elements Of Effective Stationery Items That Grab Attention And Get Results
DIY Business Stationery Ideas | Business stationery is often the most used marketing and correspondence tool for many small businesses. However, a lot of small business owners give them little thought, running off to the closest office supplier where they get a choice of a few generic templates, colors and fonts. Your business stationery will be used for many different purposes and will oftentimes be your company’s first impression, which means it can be a great tool to further your brand identity. Regardless of how your business stationery is used within each situation, it’s essential that you don’t treat it as an afterthought.
Business stationery is a delivery mechanism and a direct representation of your business. In other words, any correspondence or exchange of stationery items with potential clients should portray your business in a professional and credible manner, and the quality of which will uphold this representation. From the letterhead to the quality of the paper, the color scheme, and even the layout – everything matters when it comes to designing stationery items if you’re trying to make the best possible first impression. But what are the key elements of effective business stationery design?
Logo | DIY Business Stationery Ideas
One way or the other, you have to make sure that each item of stationery you design and put out is a clear and direct reflection and representation of your business and your brand. Having a strong logo helps potential clients differentiate your business from your competitors, which should be your ultimate goal. This is true for businesses both big and small. The logo has to be simple, memorable and versatile as it will be put through different methods of printing and will have to be scalable to suit items as big as roadside banners and small for stationery items like pens and business cards.
Contact Information | DIY Business Stationery Ideas
You will want your stationery to be both aesthetically pleasing and functional. You should have all of your company’s contact information – email address, phone numbers, website address – printed at the top of the paper so your potential clients can quickly access them when they decide to give you a call. If you are a VAT registered business, be sure to include your VAT number on your business letterheads. This not only means you are following the rules, but it also gives the client the reassurance that you are an established and reliable business. You will have to choose the most appropriate and important contact information for each stationery item, because some of the items may not be big enough to fit them all on!
Clean Space | DIY Business Stationery Ideas
Choosing a design that offers elements of clean white space will help your message stand out. A design that is too busy will distract clients from noticing the important things on the stationery and detract from your overall message. White space can help break down areas of your stationery and enable you to form sections and prioritize the important ones.
Fonts | DIY Business Stationery Ideas
While most of the businesses will try and stand out from the crowd with their custom printing designs, make sure that you are not using unreadable or off-putting fonts. Your potential clients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable.
Color | DIY Business Stationery Ideas
Color is an incredibly powerful tool with stationery and other marketing materials – it grabs the attention and makes the read all that bit more interesting! Think carefully about your brand colors, and how you’re going to use them in the individual stationery designs. As a general rule, a color scheme of two to a maximum of three colors should be used. Once a colour scheme is chosen, it should be a repeating feature throughout all business documents, branding material and marketing campaigns.
Material | DIY Business Stationery Ideas
It’s important to use only the most premium paper or highest quality material for your professional correspondence. A client will notice the difference between standard photocopy paper and thick, glossy, high-quality paper. Because you want the paper to have a tone of formality and professionalism, you should consider investing in a thick and glossy stock. This small detail can be enough to alter the perception of your business and your offerings in the minds of your potential clients.