DIY Logo Design | Modern Logos: 6 Essential Tips For A Better Design
DIY Logo Design | If you want your brand to stand out from the crowd, a memorable business logo is vital. A logo serves as a graphic representation of your business or organization. Business owners use them on stationery items, advertising materials and business cards as a simple visual symbol that enables easy recognition of the company. Since your logo is an essential element of your brand and frequently the first thing a potential clients sees, designing one that appeals to your audience has to be a top priority.
A professionally designed business logo says to the world that you’ve arrived” and are ready for some serious business. It can cost big bucks to make a logo that really works, so you’ll want to make sure that you’re spending your money wisely. For those who are about to start a brand design journey, or think it’s time for their company’s visual identity to undergo a face lift, here are a few tips to making it memorable and eye-catching.
Consider Your Target Audience | DIY Logo Design
Designing a logo sounds simple, doesn’t it? It can be. Just remember to keep your target audience and the nature of your business in mind when you put it all together. Naturally, you want to like your logo. On the other hand, keep in mind that your logo has to appeal to your clients, and should be designed with them in mind. You may be the most conservative person on the planet, but if you’re trying to market to the young, urban crowd, your preferences are probably different than what they like.
Keep It Simple | DIY Logo Design
An effective logo inspires trust and loyalty. It does not have to convey every service your company offers. In fact, the simpler your logo design, the better. If you’re looking to grab the attention of potential clients and remind current ones of your business, a busy or cluttered logo isn’t going to do you any favors. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the effect of the message.
Include Your Company’s Name | DIY Logo Design
While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are immediately recognizable, that’s because they’ve been around for a really long time. For small business owners, it’s important that they include the name of their business in the logo. That’s not to say a logo can’t have a symbol and some text. Later on, once the brand gains recognition, the text can be left out.
Typography Matters | DIY Logo Design
Typography is obviously central to good logo design. With the wide selection of fonts and colors available, you may feel tempted to create a complex logo, using several colors and fonts that vary wildly from one another. Too many fonts will cause the concept of the logo to lose cohesion. The point of having a logo is to make your company name stick in your client’s mind. That can only happen if the client can actually read it, easily, without using a magnifying glass. The wrong font can drastically alter the message the logo is supposed to communicate. The right font will set a tone for the brand and be reflection of the company’s vision.
Color | DIY Logo Design
Choosing a color palette is one of the most essential steps of logo design. Designers usually stick with three or four main colors, and assign each main element of the logo its own color. Avoid bright, flashy colors – there is a reason why you don’t see many logos that are neon orange and yellow. Bright and bold colors may grab someone’s attention, but could also appear brash; muted tones exude sophistication, but could be overlooked. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Consistency Is Vital | DIY Logo Design
Once you’ve produced a logo that conveys your company’s mission at a glance, use it everywhere you can: on your business cards, stationery items, letterheads, brochures, ads, your website, and any other place where you mention your company name. This will help build your image, raise your company’s visibility and, ideally, lead to more business. Be consistent – don’t use one logo on your business cards and another for your Facebook profile. While having a fluid logo will let you be a bit more creative, it will not help build brand recognition.