DIY Photography Logo | 6 Tips For Designing Your Own Photography Logo
DIY Photography Logo | As your photography business grows, you’ll want to think about getting your own logo. A logo acts as a visual representation for you and your business and can help you stand out in a saturated market. Having the right logo design should be an important part of your branding strategy if you hope to be taken seriously as a reliable professional photographer. You need to make a strong statement and leave a memorable impression about you and your portfolio with a simple, yet memorable logo.
Photography is an incredibly competitive niche, and there are many photographers out there with tons of great work. This is when branding comes into play to give you the competitive edge over other photographers. Your logo is often the first introduction people have of your business. Think about it: from ads to business cards, your logo will be everywhere. When it comes to photography logo design, finding a unique image you can live with is absolutely vital. Here are some top things to keep in mind when approaching logo design.
Be Unique | DIY Photography Logo
A good logo should be memorable. You want your potential clients to recognize it and associate it with your brand and your style of photography whenever they see it. This is why it has to be visually appealing and unique. In many cases, imitation is the best form of flattery — in logo design industry, this is not the case. What’s important is to design something that you believe is different from anything already out there. The last thing you want from your business logo is to have it mistaken for that of another photographer.
Simple Is Better | DIY Photography Logo
The chances of you having a bad logo increase every time you try to add something new to the list of things you want it to achieve. Simple is better. If you’re trying to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do you any favors. Some of the most successful logos have been the simplest, after all. We’re talking about clean, bold lines without too many elements to distract the eye or detract from the message.
Include The Name Of Your Photography Business | DIY Photography Logo
Target is known by its giant red bull’s-eye. Pepsi is known by its patriotic circle. While big brands are recognizable by an image-only logo, photographers and small businesses in general shouldn’t just go with an image. The point of having a logo is to make your business name stick in the client’s mind. That can only happen if the potential client can actually read it, easily, without squinting. That’s not to say your logo can’t have an image and text. Later on, once your photography business gains recognition, the text can be left out.
Understand The Brand | DIY Photography Logo
Yes, a logo is an image, but it’s also an introduction to your overall brand. It has to reach a particular audience and when designing, you must keep your ideal clients in mind. Your logo should tell the story of your business, so ask yourself what you want your business logo to say about your business. Should it emphasize power, speed, health, tradition, fun, flexibility, or connectivity? Any of these attributes (as well as many others) can be the main message of you photography logo.
Watch Your Colors | DIY Photography Logo
One thing you have to be careful of as you explore color options is cost. Your five-color logo may be a stunner, but once it comes time to print it on stationery, the price won’t be so appealing. Sticking with two basic colors, for example, will keep printing costs low. From business cards to apparel, you’ll print your logo on a lot of items. The more colors in the logo, the more expensive it is to print.
Don’t Use Clip Art | DIY Photography Logo
Everything from TV ads and roadside billboards to web banners and pop-up ads on game apps seems to be screaming at consumers with a sales message. Eventually, in the middle of all that commercial communication, all but the most memorable messages become noise that the brain gets used to and learns to ignore. So how do you make sure that your logo gets through that mental filter? However tempting it may be, don’t use clip art. It can be copied too easily. Not only will original art make a more impressive statement about your company, but it’ll set your business apart from others.