Easy Branding Ideas | How To Build A Stellar Brand – Tips For Small Business Owners Just Starting Out
Easy Branding Ideas | Branding is one of the most important things a small business owner can do, since it could be the tipping point between gaining and losing clients. While you may not be Nike or Disney, who you are and how your business comes across is vitally important to being successful. Get it right, and you’ll end up with a successful business that gets results. But get it wrong and you could end up doing more damage to your business than good.
Look at it this way, if you don’t build your own business brand, others will do it for you. Creating a business brand is the proactive way of controlling your business growth and how you are perceived in the market place. There are misconceptions about how important branding it is to success, how much time and work it takes, and the best ways to do it, but every business, from a fresh-faced tech-startup to Apple, knows good branding can make or break a product or a service.
Defining Your Brand | Easy Branding Ideas
The most important work for successful branding takes place before a designer or agency is even hired: research, planning, introspection, and difficult decision making by the business owner. What sets your business apart from others in your market? What makes you unique and original? What is it about your company that makes it the one that a potential client should choose? The way you ‘position’ yourself in your industry will affect how customers feel about your business in relation to your competitors – do you offer lower prices, or are you quality-driven? Whatever your chosen path, this should be communicated in your marketing efforts and materials.
Keep Your Messaging And Visual Identity Professional And Consistent | Easy Branding Ideas
If you have a playful website, your logo and business cards should also be colorful and amusing. Tie in elements from your website or logo on your social media profiles. From business cards and logo to email newsletters and brick-and-mortar signage, all of your printed communications and sales materials should look, feel and sound like they came from the same source. The more consistent all of your materials are, the more memorable your brand will become. If you aren’t focused about how you appear, then your potential clients will be distracted by your inconsistency rather than focused on your message.
Don’t Be A Copycat | Easy Branding Ideas
A common first instinct it to imitate what an established brand has already done, which is short-sighted and won’t do your business any favors. Blindly copying another company’s branding tactics never works out the way you would hope. You don’t have to do what everyone else is doing and follow the crowd mindlessly. Use your style and uniqueness to appeal to your target audience and generate more leads. You want to set yourself apart from competitors. Branding should effectively communicate how you’re different from them, not how you’re similar.
Create A Voice That Reflects Your Brand | Easy Branding Ideas
This voice should be applied to all written correspondence and used in all your marketing materials, both online and offline. It’s the language, tone and rhythm that you use in all your communications, like your website, blog, social network profiles and email replies. In terms of messaging, use the key phrases that are your unique selling points, whether they’re used in your brochure, on your website or in ads. You should also consider putting your company slogan or tagline on everything — it’s your brand promise in a catchy, memorable phrase.
Generate Brand Awareness Through Networking | Easy Branding Ideas
You should be connecting with other business owners in the industry in real life and online by using social networks and commenting on their blogs. Networking is one of the best ways to effectively establish a powerful brand. Many other brands are also looking to grow their audience, so it’s a good idea to find brand partners who share an audience and work out some sort of collaboration. Both sides can bring something fresh to the table, and both brands walk away having learned something about themselves, the audience and what their target clients want.
Excel At Customer Service | Easy Branding Ideas
Make customer service a core value at all levels of your business, and become known as a brand that offers a memorable experience. Your clients will reward you. Doing everything to deliver the best experience possible makes a client feel special, and it also creates brand loyalty. Brand loyalty creates word-of-mouth buzz, because people love telling their friends about new startups and businesses they have to try. if you’re ready to spend a few extra minutes growing relationships with your clients, they’ll tweet about your customer service and Instagram the product they bought from you, and these positive experiences can be amplified like crazy on the social web.