Easy Online Marketing Tips | Winning the Digital Ad Game: 5 Tactics to Boost Your Advertising ROI
Easy Online Marketing Tips | Are you trying to market your business online? Who isn’t, right? As a small business owner, you may think it’s impossible to get the word out about what you do. That’s a terrible excuse. If you don’t have a lot of cash, and you are trying to market your business online, don’t panic, because other brands have been able to succeed without spending much money on marketing. Investing in online marketing is a wise move for small business owners: you can reach lots of people without spending a lot of money, which gives you a pretty big bang for your buck.
Looking for some easy online marketing tips for your company? Today, brands have more ways and places than ever to market themselves. However, choosing a marketing method, especially if you are a small or even a mid-sized business with a small budget and limited resources, can be difficult. While there are hundreds of suggestions we can make, here’s a list of 5 tips that we think 90% of small business owners will benefit from. These marketing tips and ideas can help anyone get better sales results, so take a few moments to study them.
Set Up A Simple Storefront | Easy Online Marketing Tips
When you’re just starting out, take a minimalist approach. Don’t try to pack your website with everything you might someday want. Make sure that the design is professional, information accurate, and the website has the tone you’re trying to convey. When a website is professionally designed and marketed, it’s like having a store that is in the middle of Oxford Street or 5th Avenue. Your website is a vital element of your marketing in one really crucial respect: it alone has the power to either kill or to boost the response and conversion rates of all your other marketing efforts. So, if you send a mailshot for example, keep in mind that the people that were interested in what you offered will visit your website before deciding whether to contact you, or not.
Start Using Email Marketing NOW | Easy Online Marketing Tips
Email marketing is extremely cost effective and one of the most powerful marketing tools available to small businesses. This is because it provides predictable results, and costs little or nothing to use. Be sure to combine your email marketing campaigns with your other marketing efforts for maximum impact. For example, if you’re running a Facebook contest, boost the number of people participating by notifying your email subscriber list of engaged clients.
Use Content To Market Your Business | Easy Online Marketing Tips
Content marketing works. In fact, so long as the material you create is of extremely good quality, content marketing can work REALLY well. All the search engines scan website content now – almost ignoring things like meta tags. The more content you have on your website, the more the search engines can scan. However, there is more to it then that: people like content too. Make sure you build and market a website and stock it with FREE information that has real value to your potential and existing clients, while offering them the chance to buy goods, services (or both), which are closely linked to the information you give away.
Make Your Website Mobile-Friendly | Easy Online Marketing Tips
As consumers turn to smartphones and tablets more and more to look for local business information, and to shop products and services, it’s critical that your website is properly optimized for those experiences. A recent study found that nearly 80% of local searches on a mobile phone ended in a purchase. However, the vast majority of small business owners — 9 out of 10 — said their websites aren’t optimized for mobile. If your website isn’t mobile-friendly, you are missing out on these local consumers.
Leverage Social Networks | Easy Online Marketing Tips
Consumers today spend a considerable amount of time on social media interacting not only with family and friends, but increasingly with brands as well. Businesses in a variety of categories — ranging from retailers to restaurants — are successfully building social media channels to generate loyalty and engagement with their customers and potential customers. Facebook, Twitter and Google Plus are all popular sites that you should be leveraging. Create profiles on each of those sites as they are a good source of traffic. They’ll create new opportunities for you to find customers.