Easy Photography Marketing Advice | Five Tips To Help Even The Busiest Photographers Handle Marketing Without Breaking A Sweat (Or Spending A Dime!)
Easy Photography Marketing Advice | Your ability to market the products and services you’re providing is just as important as your photography skills. After all, even being the world’s most talented photographer won’t do you much good unless people actually hear about you. To make matters worse, photography is an incredibly saturated industry with new photographers jumping on the bandwagon and launching new businesses every day, and with that comes the challenge of standing out from a crowd of countless photographers competing for the attention of the same audience.
However, just because the competition is tough, it certainly doesn’t mean you should give up on your dream of starting your own business and turning your passion for photography into a source of profit! It just means you need to work a bit smarter when it comes to marketing your services in order to stand out. And the best part is that you don’t have to spends thousands of dollars to get the word out about your business. To help you get started on the right track, we found some budget-friendly marketing tips bound to get you noticed, so let’s dive right in!
Do Your Homework | Easy Photography Marketing Advice
Before you start marketing your photography business, you’ll need to do your research and figure out exactly whose attention you’re trying to get. Unless you clearly define your target audience, you will never get the most out of your marketing efforts, and your marketing strategy will be nothing more than a wild guess. Since your target audience will affect how and where you market your business, find out who they are in terms of gender, age, location, marital status, and even finances.
Know What Makes You Different | Easy Photography Marketing Advice
Once you define your target audience, you need take a look at your business and the products or services you’re offering. The end-goal of marketing is to determine what it is that makes you different from every other photographer in your area and find the best way to communicate that to your potential clients. This might feel like a road to business self-discovery, but it’s absolutely vital if you want to turn your hobby into a successful business. Think about the world’s most successful brands and you’ll notice they’re not selling products; instead, they’re selling experiences and lifestyles.
Get To Know Your Followers | Easy Photography Marketing Advice
Social media has become one of the most important elements of pretty much every marketing strategy, and the best thing about it is that it doesn’t have to cost anything if you’re willing to invest some effort and time into it. However, just because you created an account on every major social networks and left it sit there idly, or you randomly post a photo every now and then doesn’t mean your social media strategy is doing you any good. In order to get the most out of it, you need to… well, get socializing!
Your goal here shouldn’t be to make a sale the moment someone start following you – instead, join the ongoing conversation and engage your friends, followers, and fans. The content you share should be informative, entertaining, and interesting, and 80% of it should be non-salesy content that will help you build your reputation and stand out as a reliable industry leader. If you haven’t already, set up accounts on two to three networks your clients use most often so you don’t spread yourself too thin and work from there. Once you get going, you’ll need to dedicate 15-30 minutes a day to social media to maintain presence!
Create Your Own Content | Easy Photography Marketing Advice
Even if you’re staying on top of all the mentions and comments on social media, trying to engage followers and fans in a conversation, there are still many photographers out there trying to do the same thing. If you want to make sure you truly stand out, you’ll want to consider creating your own content. While most other photographers are sharing pretty much the same content people have already seen, you’ll have a truly unique content that will get potential clients to pay attention! If you haven’t already, check out our latest post on how to set up a blog that converts for a closer look at the benefits of content creation for photographers and a few tips to help you get started!
Network, Network, Network | Easy Photography Marketing Advice
People will often rely on recommendations from friends and family more than on an ad, and word of mouth marketing is especially important for photographers. In fact, most of your business will come from word of mouth marketing, so you’ll want to attend networking events and start building a solid network of business owners in your area or your particular niche that are providing non-competing services. For example, if you’re in the wedding photography industry, you’ll want to approach wedding planners, caterers, and even florists, and let them know just how much you appreciate referrals.
If you’re shooting a wedding, consider going to the venue a bit earlier and take some shots of the venue itself with all the decorations and details. Then, when you’re sending your clients the photos, send a few professional shots of the venue to the owner, let them know how much you enjoyed shooting there and that you’d love if they would recommend you to their clients that might be looking for a photographer. You might end up with new business, and they’ll get a few pieces of professional marketing material for free – it’s a win-win situation!