Easy Portfolio Design Guide | How To Brand A Photography Business – Part 3: Design Tips For An Outstanding Portfolio Website
Easy Portfolio Design Guide | Getting hired to shoot a project or a wedding requires the whole package – stellar pictures, the right attitude and personality, as well as the skills and experience — but when it comes down to it, the first thing a potential client will see when doing their research is something that many photographers overlook: the portfolio. It needs to be flawless. In our digital age, a photography portfolio no longer has to be printed – most photographers prefer to showcase their works in digital format. Why, then, are photography websites notorious for being so bad?
Gone are the days when you could set up a generic site and forget about it for a few years. You are trying to appeal to the millennial generation, a generation that has grown up online, distracted by mobile devices and social media. If you are not staying on top of design trends and continually working on your portfolio website, you will find yourself behind times and will lose business because of it. However, if you are not a pro web designer you may not be up to date with the best ways to set up your portfolio website. Here are some top tips to help you along the way.
Consider Your Target Demographic | Easy Portfolio Design Guide
Your portfolio needs to appeal to your target audience, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot, so don’t imitate someone else’s design just because you think it looks great. It’s vitally important that your portfolio website shows off who you are and what you do: by creating an original website you’ll help ensure that it comes to mind when people are in the market for the services you’re providing. If your portfolio gives off the wrong image, you won’t attract any of the clients you want.
Showcase Only The Best Examples Of Your Work | Easy Portfolio Design Guide
Choose at least five projects so you can showcase the breadth of your work, but be deliberate and selective. If you limit your selection, the potential client sees only the strongest of images, and if they are interested in seeing more, they can get in touch with you. Limiting your selection also makes your portfolio feel more structured. Remember, it’s always better to have a portfolio of a few projects that are stellar than dozens of projects where some of them are just OK. At the end of the day, your portfolio is only as strong as your weakest project.
Simplify Navigation | Easy Portfolio Design Guide
Navigation is the most important element to be considered when setting an online portfolio, so when it comes to creating a menu bar for your website with links to the various pages, DO NOT GET CREATIVE! It should be set up as clearly as possible for the visitors to view your works and seamlessly navigate around. Put navigation bar in a prominent place on the page. Use a slider with thumbnails to allow visitors to choose which pictures they want to see in a larger format.
Show The Person Behind The Camera | Easy Portfolio Design Guide
Since a potential client won’t get to meet you in person right away, show some personality. After all, business is personal – it’s done between people, not robots, and the relationships can be just as much about personality compatibility and your character as much as your skills. Add a bit of personality, maybe with a good headshot of yourself, to let your potential clients know you’re a real person with your own style and identity. Creativity is all about originality and sometimes people are put off by faceless, corporate websites.
Keep Things Simple And Clutter-Free | Easy Portfolio Design Guide
When setting up a portfolio website, you want a website that is straightforward. If people are constantly talking about the design of your portfolio website, then you are probably doing something wrong. Your works are supposed to be the star of the show, so don’t clutter it up with useless design elements. Simplicity in the interface and visual design of your website will push your work to the surface, where it deserves to be.
Make Yourself Available | Easy Portfolio Design Guide
If your website doesn’t make it clear how visitors can contact you, they won’t try very hard to find out. Devote space on your homepage to telling people how they can reach you. The easiest way is to include your contact details on each page throughout your website — including your portfolio. Different people prefer different methods of contact, so include a couple of ways that they can do so – make it easy for them.