Easy SEO Tips | 5 Quick Wins for Better Website SEO Even Your Mother Would Love
Easy SEO Tips | A well-designed website is vital for your company’s image. However, the same website with no traffic won’t do any good for your business. Gaining organic search traffic for your website is a lot of work, time consuming, and slow. You need to create a lot of quality content that others will link to, and you need to effectively promote your website. While good content is of utmost importance, you also need to find a way to enable people to find your website using search engines.
Many get a glazed over look in their eyes when the topic of search engine optimization comes up, but it doesn’t have to be difficult at all. SEO, in simple terms, is a way of improving and promoting a website in order to increase the number of visits it receives from search engines. There are many elements you should consider when optimizing your website, from the words on your page to the way other websites link to you on the internet. However, there are a few easy steps you can take to boost your search engine rankings. All it requires is a little effort, and some re-thinking of how you approach content on your website.
Content is king | Easy SEO Tips
Your content needs to be original, interesting, and fresh – updating on a regular basis is vital for increasing traffic. The best websites for visitors, and consequently for search engines, are full of often updated, useful information about a service, product, topic or industry. Make sure you have great, well-written, and unique content that will focus on your primary keyword or keyword phrase.
If content is king, keywords are queen | Easy SEO Tips
You should be conscious of using appropriate keywords throughout every element of your website: your titles, content, URLs, and image names. Think about your keywords as search terms – how would someone looking for information on this topic search for it? Keywords should make up no more than about 10% of your website content. About five or six times per page is enough. If you overuse them Google will not take your attempts seriously, and may even ban you.
Do keyword research at the start of the project | Easy SEO Tips
SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment. Make sure you’re always using the most appropriate keywords. By using Google Adwords and the auto fill feature in Google search, you can easily see what people are actually searching for and formulate your website content and blog posts that way.
Link back to yourself | Easy SEO Tips
Links that connect to other pages on the same website are another important factor. Your navigation bar is one form of internal linking. You should make a habit out of linking back to your archives frequently when creating new content. As with all other SEO strategies, make sure your links are appropriate, and be careful not to cross the line into excessive linking – you don’t want your visitors to get annoyed.
External link building is just as important as your internal linking | Easy SEO Tips
Gaining backlinks is definitely the most important step in not only gaining a higher rank in search engines but growing your traffic as well. There are many ways to gain links from popular websites back to yours, including writing guest posts, leaving valuable comments, hosting giveaways, posting freebies, and simply sharing quality content on social networks that people want to link to.
Build a great website | Easy SEO Tips
Everyone wants to show up on the first page of results. Ask yourself, “Is my website really one of the 10 best websites in the world on this topic?” Be honest. If it’s not, make it better. Make sure your website is easy to use and navigate. This can influence your link building ability and popularity and, thus, your ranking. Page speed is a relatively new criteria that Google uses to rank websites. The quicker your page loads, the higher it will rank when compared to similar sites with a longer loading time.
That’s it! | Easy SEO Tips
You want people to visit your website, so concentrate on creating content that people like. This will organically generate buzz and the backlinks will begin to accumulate, which will in turn boost your search engine ranking, as well as bring in more visitors. You should always keep SEO in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will only leave your site’s foundation a mess and prevent you from fully maximizing revenue opportunities.