Easy Small Business Branding | Branding Matters! 6 Things You Must Know About Branding Your Small Business
Easy Small Business Branding | Branding is one of those scary words that marketers and international companies see as core of their business. But what if you’re not a giant business with an unlimited budget? Many small business owners think branding is only for BIG companies with BIG budgets – they’re missing a great business opportunity. Branding is actually easier to do than most think. Just make sure to avoid some common misconceptions and branding mistakes.
Small business branding is a super power; it enables your company to appear more strategic, and bigger than it really is. A strong brand conveys what your business does, how it does it, and at the same time, boosts trust and credibility. Your brand lives in everyday interactions with your clients, the images you publish, the messages you share on your website, the content of your marketing materials, and in your posts on social platforms. If you’re the owner of a multi-billion dollar business, this post is not for you. However, if you’re a mom and pop company, and would like to know how to brand your business on a limited budget, read on…
Bring Your Story To Life | Easy Small Business Branding
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming, and complicated. Keep in mind that stories make your brand “stick.” It’s not enough just to repeat over and over again that “we offer high quality.” Show it! Your brand character should promote your business, connect with your clients, and help you stand out in the overcrowded market. Just how do you build a brand that appeals to your audience? The answer to that lies in discovering and articulating your brand values — that is, the passion and drive behind your business. What inspired you to start the business?
Know Your Audience | Easy Small Business Branding
Marketing has evolved into a full industry on its own, and brands have to be more than a logo, or a design. They have to build meaningful relationships with their clients. To do this you must know your target audience, their needs and desires, and their struggles and challenges to progress. Do your research. Learn the needs, habits and fears of your existing and potential clients. And don’t rely on what you think they think. Know for sure what they think.
Design to Impress | Easy Small Business Branding
Appealing brands are instantly recognizable. They have a style and design that is unique, that evokes emotion, and that is relevant to their target audience. A well-designed logo will go a long way. As you think about your logo, keep your audience and products, or services in mind, because you want your logo to represent your company. A powerful logo boosts trust, and will help pull your brand together. Unless you are able to design one on your own, you’ll have to hire a design expert. Quality graphic design should be a part of every one of your marketing materials. Your website, logo, brochures, and emails should all be designed for maximum visual appeal.
Develop A Tagline | Easy Small Business Branding
Write a memorable, meaningful and concise statement that communicates the core of your brand. Don’t confuse this with your elevator pitch, or your mission statement. It has to be short and sweet, something you can say in a single breath, or battle cry. With the right slogan, you can get free word-of-mouth advertising around the proverbial water cooler. People adore a great slogan!
Build Great Products And Services | Easy Small Business Branding
Some business owners stop focusing on building great products and services when they become successful. This is a mistake. Even a strong brand will suffer when it builds average or below average products or services. Although this is common sense, you’d be surprised how many small businesses tarnish relationships with their clients by failing to keep their promises. Keep in mind that happy clients who feel good about your products are your best source of referrals.
Be Innovative, Bold, And Daring | Easy Small Business Branding
Answer the question “Why should a customer do business with you, and not your competitors?” If you’re not sure how to answer, chances are so are your potential clients. As you think about the value your business delivers – you can ask the following questions: “What sets your product, service and business apart from your competitors? What value do you provide, and how does that value differ from that provided by your competitors?” Keep the conversation positive and focus on your brand values and your product’s benefits, not what the competition doesn’t do.