Easy Startup Branding Guide | How To Brand Like A Rockstar – Essential Tips For Every Business Owner
Easy Startup Branding Guide | When people think of strong brands, they tend to think of the international corporations and their associated brands, like Apple, McDonald’s or Nike. However, consistent branding is really just as important for small businesses as well. An effective brand strategy can give you a considerable edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?
Your brand is the entire sum of what your business does, what you are great at and the experience your clients have when doing business with you. It affects whether your clients join your loyalty club and refer you to friends — or don’t bother with you again. However, thoughtfully building a brand may seem simple. Actually putting it into practice, on the other hand, can be challenging, and it’s all too easy to unintentionally sideline your brand promise while juggling the day-to-day demands of running a business. Here are some guidelines for building a strong brand that positions your small business clearly and effectively in your particular niche, and helps attract repeat business and referrals.
Start By Defining Your Brand | Easy Startup Branding Guide
Are you the groundbreaking maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, so do your research. Learn the needs, habits and desires of your past and future clients. And don’t rely on what you think they think. Know what they think, because you can’t be everything to everyone. Review the product or service your business offers, determine the space in the market it holds and research the emotive and rational needs and concerns of your target audience.
What Is Your Brand? | Easy Startup Branding Guide
As mentioned above, it is about the sum total of the experiences clients have with your business. This includes the visual elements of your business, but it also trickles down to what you do, how you do it, how you interact with your clients, the type of information you share in your marketing and on social media. All these elements help build the trust and credibility of your business. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your products or services that enables you to charge more for your brand than what identical, unbranded products command.
Get Your Name And Logo Right | Easy Startup Branding Guide
The foundation of your brand is your logo. Your website, packaging and printed marketing materials, all of which should feature your logo, reinforce your brand. Creating a memorable logo is vitally important for brand recognition and it’s critical to get it right the first time, because changing your name and logo can be costly down the road. Your logo and name should be easily recognizable and reflect the nature and tone of your business as well as appeal to your target audience.
Create A Voice For Your Company That Reflects Your Brand | Easy Startup Branding Guide
A great way to make sure your distinct brand message is delivered consistently across your materials is to focus on how you and your employees interact and communicate with clients, whether it’s in-person, over the phone and on social media. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. Not sure what your “voice” should be? Look at other brands you admire. What do they do that you’d like to emulate?
Keep Your Messaging Professional And Consistent | Easy Startup Branding Guide
From business cards and logo to email newsletters and brick-and-mortar signage, all of your communications and sales materials should look, feel and sound like they come from the same source. Create templates and clearly define brand standards for all of your marketing materials. Use the same color scheme, logo, and look and feel in general throughout. If you aren’t focused about how you appear, then your potential clients will be impacted by your inconsistency rather than your message.
Be Honest and Authentic About Who You Are | Easy Startup Branding Guide
Your brand has to talk the talk and walk the walk. Otherwise, you’ll present yourself inconsistently and confuse your potential clients. At the end of the day, even the most outgoing and charming small business owner is never going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations. Don’t lose sight of your product – keep refining it, testing new offerings, and making sure you always put product first, not the money it brings in.