Easy Stationery Design Tips | Must-Read Stationery Design Tips For Busy Entrepreneurs
Easy Stationery Design Tips | A company’s identity system is an opportunity to declare their mission to the world. The best business cards, letterheads and other stationery items let existing and potential clients know what they should expect from a business at a glance. Business stationery offers a form of direct representation for your company, so any written communication or exchange of stationery items should convey your business in a professional and credible manner, and the quality of which will uphold this representation.
Recognition of your company is the vital element of a successful business. No matter the size of your business, maintaining a consistent brand image throughout all of your different marketing materials can mean the difference between success or failure for you and your company. t’s a tactile and personal way to connect with your clients. It could be handing out a business card at a networking event or special gestures like posting a hand written thank you card to a new client; beautiful stationery design is a powerful vehicle that can move you a little closer to your client’s heart.
Paper Quality | Easy Stationery Design Tips
Choosing high-quality paper for your business stationery can make it feel more professional. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. Quality says a lot about a business, so if you create a flimsy and poorly designed piece of custom business stationery – let’s say a brochure – your clients are likely to compare the quality of your brochure to the quality of your services. Bad move. This small detail can be enough to change the perception of your business in the mind of a potential client.
Color Scheme | Easy Stationery Design Tips
Color is always a great tool with stationery and other marketing materials – it grabs attention and makes the read all that bit more interesting! Think carefully about your brand colors, and how you can use them in the individual stationery designs. Matching the colors in your logo to those on your stationery is a smart idea for branding purposes.
Contact Information | Easy Stationery Design Tips
As obvious as it sounds, make sure you always include contact information on your business stationery items, and keep in mind that you will have to choose the most appropriate and important contact details for every stationery item. Incorporating your company address, phone number, email address, fax number and any other methods of communication that you think are important into the design of your stationery will make it easy for clients to reach you.
Fonts | Easy Stationery Design Tips
Selecting font styles and colors that are easy to read is crucial. Text should be printed in an easy-to-read format, aligned left to right. Your font should express professionalism. While your font should be easy to read, you should take your audience into consideration when designing your stationery. Age, attention span and demographics all play a role in choosing the right font. While most businesses will try and stand out from the crowd with their custom stationery designs, make sure that you do not choose unreadable or complicated fonts.
Imagery | Easy Stationery Design Tips
It’s a known fact that we process imagery faster and easier than text, so where possible include pictures and images to break down your stationery, but make sure the imagery is always related to your business or the marketing purpose of each stationery item. Good images to choose include a professional picture of yourself, the building your company is located in, or something closely aligned with your logo and brand message. Using clip art is not the best idea, because it makes your stationery look generic.
Clean Space | Easy Stationery Design Tips
Never be afraid of white space! Choosing a design that offers elements of clean white space will help your message stand out. It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every conceivable means of contact and testimonial. This is best avoided however, as you risk drowning your message which, we must remember, is the reason you’re sending out the stationery in the first place!
Design Or Designer? | Easy Stationery Design Tips
Business stationery designing is no easy task, but yes it is possible (with the right software) to do it yourself. However, with such an importance on your stationery’s representation, it might be worth seeking out the skills of a professional designer to assist you to reach your potential with your designs.