Effective Business Card Guidelines | Create Your Own Business Cards And Make Them Work For You! Design Tips You Cannot Afford To Miss
Effective Business Card Guidelines | They are probably the smallest marketing tool you can have in your arsenal, but business cards pack a real punch when it comes to getting your name out there. From small business owners to independent retailers and even global organisations, a business card can do a lot for your brand and your business. Having a professionally designed business card is like having a firm handshake. It can be the critical factor that determines whether a person remembers you after the last meetup you attended or if you end up being forgotten the moment the meeting is over.
A business card is an essential part of any good marketing plan. For its size and cost, it’s probably the most effective part as well. Savvy, well-connected business people never leave their homes or offices without a pile of professionally designed business cards in their wallets or purses, but what exactly makes a business card design effective? These simple tips should give you some guidelines when designing your own business card, and help keep you on the right track.
Pay Attention To The Hierarchy | Effective Business Card Guidelines
The secret to designing a successful business card is to include all the important information without overdoing it. Far too many business owners make the mistake of cluttering up their business cards with unnecessary information. Maybe the most crucial element of any business card is a sense of hierarchy within the design. But what exactly does this mean? Well, it’s really nothing more than a fancy way of saying, “put more emphasis on the most important details, and less emphasis on the least important”.
What To Include In A Business Card | Effective Business Card Guidelines
Make sure your card displays a professional looking logo, which is consistent with the rest of your marketing materials. Some of the information that you’ll also want to include are your personal name and position, the name of your business, phone number, physical address, email address, company website and a brief sentence or two about what types of products or services your business offers. Focusing on these elements will help you end up with a successful business card that potential clients can refer back to for more information.
Reinforce Your Brand | Effective Business Card Guidelines
A business card reinforces your brand by introducing brand elements, such as logo, colors and fonts. It is crucial that your business card is consistent with your other branded materials. This helps to build your brand, helping new acquaintances remember you and your company better. Choose a card style that’s appropriate for your business, industry and personal style. If you’re running a law firm, for example, you don’t want to be caught handing out day-glow cards with cartoon figures on them.
Size | Effective Business Card Guidelines
Standard business card size is 3.5” x 2”. Printing companies may offer other sizes as well, but it’s usually best to stick with the standard size to ensure they will fit into wallets, card holders, desks, etc. Having business cards any larger could have the opposite effect by making your potential clients throw them away rather than keeping them. Working within this tiny canvas you can still get creative with the space and make it stand out: start by considering the key information you want to include, then work your design around presenting this information in a creative way.
Stick To 2-3 Colors | Effective Business Card Guidelines
This is a really straightforward and simple point that you’ve likely seen repeated hundreds of times across the internet, but still, a lot of business owners don’t stick to it. Add a splash of color, sure – but don’t go overboard with it. Too many colors will detract from the card’s message if they don’t complement each other. So, stick to 2-3 colors, and not just any 2-3 colors either, but the colors that your brand has become known for. Also, try to avoid grey text on a white background – in addition to being boring, it can actually be hard to read.
Quality Paper Goes A Long Way | Effective Business Card Guidelines
Don’t skimp on quality when it comes to the paper used for printing your business card. As it may often be the first time someone comes in contact with your brand, this is the ideal opportunity for you to make the right impression. A thicker card will add a more professional look and feel to your business card and also mean it will be less likely to get damaged when being handed out. Also, make sure you laminate one side of your card only. This will keep your card strong and sturdy to maintain your professional look, but will still enable you or your potential client to write on the back, which increases the chances of them keeping the card.