Effective Business Card Ideas | 5 Secrets Of The $1000 Business Card
Effective Business Card Ideas | Within the first few seconds, your potential client is building up a lasting opinion about you and your business. While it may sound harsh, it’s a fact that people often do judge a book by its cover, and you only get one opportunity to leave a great first impression. In the business world, that first impression is often provided by your business; so you want to grab the attention of your potential clients, as well as encourage them to find out more about you and what you can do for them.
Although we’re working in paperless offices more and more, the humble business card is still the backbone of business communication. If you don’t have a card you can give out to potential clients or business partners, you’re missing out on a vital marketing opportunity. However, no matter how many business cards you hand out, they will never be the marketing workhorse they should be unless they look professional, are easy to read, and help potential clients remember what you sell and why they should buy it from you. Making all that happen on a document that is only 3½ inches wide and 2 inches deep is a tall order. But it can be done.
Include Important Contact Information | Effective Business Card Ideas
It may sound obvious, but the first (and most important!) thing to figure out when designing your business card is the information you want to convey. Think carefully about which contact details to include – you have to find a way to strike a balance between providing enough points of contact, without making your card look cluttered. For example, email, phone, cell, website, address, name and job title. To be professional and credible, you should also have your own domain name (website address), as well as a corresponding email address.
Ensure Your Text Is Readable | Effective Business Card Ideas
This is a pretty vital (and often overlooked) element of any business card design. You wouldn’t want your clients to have to strain their eyes to decipher your website address or email. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complicated calligraphic font you think is pretty. Make sure the type color stands out against the background of the card, too. Light gray font on a white card makes it hard to distinguish letters and numbers.
Use Complementary Colors | Effective Business Card Ideas
Bright colors – when used the right way – can help a business card stand out from even the largest pile. This tactic is often used by design and creative businesses that are trying to appear fresh, exciting and original. However, you’ll also need to make sure you choose colors that are aesthetically pleasing. A mish-mash of bright and bold colors may make your card stand out in a stack of 50, but it could be for the wrong reasons.
Use Both Sides Of Your Card | Effective Business Card Ideas
If all of the above information fits neatly on one side (without making the card cluttered and without the font being too small) use the other side to feature important information or maybe a valuable offer. While you have to have written content on one side of the card, think about saving the other for something more visual. Maybe you could use the space to display an image of your product, or something related to your business. This is where you can make your card stand out from the rest. It can be the information on the back which affects whether a potential client keeps your card, hands it on to other potential clients…. or bins it!
What Does Your Business Card Say About Your Business? | Effective Business Card Ideas
You need your business card to be sturdy so it doesn’t get dented or torn in a potential client’s wallet or business card holder. If you have skimped on the design and printing of your business card, what does that say about the quality of the products you’re providing? If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are doing business with a company that will disappear as soon as the owner finds a real job. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?