Effective Business Cards Explained | Why Business Cards Still Matter (And 6 Tips To Create The Perfect One)
Effective Business Cards Explained | A business card is as much a marketing piece as your website, your brochure or anything else that you use to promote your business. It may sound harsh, but it’s a fact that people often do judge a book by its cover, and you only get one chance to make a great first impression. Simply put, a business card can make or break a potential client’s first impression of your business. In fact, this little piece of paper makes as much of an impression as your personal appearance – the suit you wear or the briefcase you carry.
Having an effective business card is not as simple as pasting your name and contact information on a random 3.5″ x 2″ template you found online. In fact, there are thousands of ways you can format your business card, many options when it comes to the information to include, and even more ways you can make your business card stand out. Well-designed business cards can make a great first impression and encourage future connections, but a poorly designed one can cost you more than you think. These six tips should give you some guidelines to create an effective business card that packs a punch.
Include Only the Most Important Information | Effective Business Cards Explained
It may be tempting to shrink down the font size and include every last bit of information you have on your business card. However, you want to include enough to spark the interest of the potential client and make it memorable, without making his or her head spin. Skip the kitchen sink, and keep your business card simple by being selective about the information you include. What’s most important? Your name definitely has to be there, along with the name of your business (via your logo), your phone number, and your e-mail address. Space permitting, you can also include your physical address, cell-phone number and company website address, if desired.
Make Your Card Readable | Effective Business Cards Explained
Use (or insist your designer uses) font sizes that are large enough to be easily readable without needing a magnifying glass. Make sure your text is at least 8 pt, in a simple, readable font and in bold color. Anything smaller than 8 pt may look readable on a computer screen, but may end up looking as a fuzzy, smudged-out line when actually printed. Make sure the font color stands out against the background of the card, too. Light gray text on a white card is the perfect recipe for an illegible mess.
Let Your Brand Do The Talking | Effective Business Cards Explained
All of your marketing materials should match and work together to convey what your brand stands for – whether that’s innovation, security, beauty or edginess. A business card reinforces your brand by introducing brand elements such as the logo, colors and fonts. If you are using colors, make sure they are the exact ones used throughout the rest of the branded marketing materials. Also, the overall style should reflect the same one used in every online presence of your business or work.
Go For The Quality | Effective Business Cards Explained
Print on quality card! If you have skimped on the design and printing of your business card, what does that say about the quality of your products or service? You need your business card to be sturdy, so it doesn’t get dented or torn in your wallet or business card holder. Just like a flimsy handshake doesn’t leave a good impression; neither does a flimsy business card. Consider laminating one side of your card. This will make your card strong and sturdy enough to maintain your professional look, but will still allow you or your potential client to write on the back, which increases the chances of them keeping the card.
Use Special Finishing Options Carefully | Effective Business Cards Explained
An instant way to add impact to your business card and make it stand out from the crowd, is to use a special finish. Special finishes include the likes of foil blocking, spot-UV and metallic inks, all of which are a great opportunity to make your card more tactile, visually impressive and memorable. Any of these options may work for your business card, but make sure you are going with a finish that is appropriate for your brand, not just something cool you want to try.
Stick To The Standard Size | Effective Business Cards Explained
The average business card size is 3.5” x 2”, which means wallets and business card holders are designed to accommodate this size. If your business card won’t fit into these items, it may end up in the trash — making you lose out on potential business. A round card, for example, is quite memorable, but it definitely won’t fit a standard business card holder. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.