Effective Content Marketing | Size Matters: Why More Content Is Not Always Better
Effective Content Marketing | Some people may hate the term, but there’s no doubt that content marketing has caught on big time. Successful marketers know that content marketing simply works; it is a proven way to help businesses reach their key marketing objectives. Content marketing can be found just about anywhere from company websites to Facebook pages, email newsletters and tweets. However, there’s a right and wrong way to approach content marketing.
The phrase “content marketing” is all over the internet these days. Content has become a conglomeration of many things: webinars, blog posts, videos, social network shares and more. If done right, a well-executed marketing campaign will yield considerable benefits for both established businesses and small business owners. Established companies can afford to take a few more risks because if one content marketing strategy doesn’t work, they still have solid footing. For those just getting started, you’re not just marketing, but also building a brand and reputation.
The devil, as they say, is in the details. Running such a campaign isn’t as easy as it seems and takes a bit more effort than pressing a button. Make sure to follow these tested truths when planning your campaign.
Write for humans, but think of SEO | Effective Content Marketing
We’re all human, so we naturally connect with content that speaks to us, that has a personality and a voice, and we feel like we are talking with someone not something. The tone and style of the content should be directed towards your target audience. For example, you’d adopt a very different approach marketing to teens as opposed to baby boomers.
When planning and creating content, you need to think about how you can use SEO to gain more traffic, but also how said content can improve your search positions. Use keywords wisely. Don’t twist sentences out of shape to force in keywords. Instead, write content that flows easily when keywords are included.
Aim for quality | Effective Content Marketing
More is not always better, and content marketing is a key example of this. While content marketing can be an effective technique to help give your business that little boost it needs, there are a vast amount of companies which overuse it. Time is limited, and not many people can commit to a long webinar; there needs to be quick hitting information that is compelling enough to your potential clients to keep them coming back from more.
Content should be entertaining and informative. If you don’t have something to say, wait until you do. It’s clear when content is fluff and your business deserves better. Create quality content! When you write well and write about what you know, both search engines and and your clients take note.
Season text with images | Effective Content Marketing
While much of SEO focuses on text that search engines can digest, visual content is much more appealing for your clients. Audiences are naturally prone to be more engaged with visual content, as 90 percent of the information that comes to the brain is visual, and content that includes imagery gets 94 percent more views than those without.
Content marketing usually refers to text, but it can also be infographics, videos or images. A good mix of all these elements can engage your potential clients and draw them in. More and more, marketers are leading towards images instead of text.
Integrate with social media | Effective Content Marketing
Integrate social media platforms into your content marketing strategy by giving people the option to share your content across social media websites. Once people begin to share your content, the reach of it can explode, and it has the chance to go viral. Where are your competitors (the ones who are doing it right)? And where are your customers?
Encourage customers to follow your brand on social by posting highly shareable content. The more shares, the wider your net becomes — and with little effort from you. Before you post, ask yourself, “If I didn’t have a vested interest in my specific business, would I want to share this information with a peer?”
Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Understanding the content strategies that have worked in the past and diversifying the media by which they are created are helpful tactics for staying on course with the consistent creation of content.