Effective Letterhead Design | Design For Conversion: Effective Letterhead Design Tips for Your Business
Effective Letterhead Design | There’s a huge difference between getting a letter on standard photocopier paper, and getting one that was written on a beautifully designed letterhead. A letterhead acts as a marketing tool, provides the opportunity for brand engagement and, apart from anything else, lends credibility to the words on the page. It is vital for businesses of all sizes, for both branding and communication purposes.
Designing an effective letterhead is a unique challenge. Sometimes your letterhead design will be the first interaction a potential client has with your business, while other times it will be used to build the brand identity. Your company letterhead captures the essence of your company’s purpose and style. When deciding what elements to use on your letterhead, you should consider some of the following factors.
Keep It Simple | Effective Letterhead Design
One of the most crucial principles behind designing effective letterheads is to keep the design as simple as possible. Keep in mind that a letterhead is a delivery mechanism – it’s not the content itself, rather the supporting structure that delivers that content. Do not over-use complicated effects that call attention to themselves – use such enhancements sparingly. Too many special effects overshadow your message of professionalism, and distract your reader.
Include The Right Information | Effective Letterhead Design
Letterhead design, like almost every other element of your stationery is about communicating important information effectively. Usually, the most vital piece of information you have to include is who’s writing the letter – the company or individual responsible. Company name and logo are basic elements to include together with all relevant contact details. Feature your company’s street address, phone and fax numbers, as well as emails. Your company slogan may be also incorporated if you want. There are also some legal requirements for information you may have to include in standard communications with clients, such as registration numbers for accrediting bodies such as Companies House, The Charity Commission and so on.
Design A Letterhead That Is Readable | Effective Letterhead Design
A letterhead showcases the name of your company, which means the choice of font size, color, and style are all-important. Stay away from those complex fonts! If a particular font has been used elsewhere within the corporate identity – it may be appropriate to use that font within the letterhead design. Otherwise, as a rule of thumb, don’t incorporate more than two fonts in any design.
Use Color Only As Needed | Effective Letterhead Design
Color should be used to emphasize the name of the company, and not placed here and there to fill up space. Color is a powerful way to draw attention to your design, and to specific areas within your letterhead. Not only can it highlight a section, but it can also communicate specific ideas and emotions, create associations and of course reinforce branding. Blank white space is important too!
Carefully Review Your Proof Copy | Effective Letterhead Design
When you work with a print shop, always get a press-proof of your letterhead before the printer starts the full ten-thousand-sheet job. This is your last chance to correct any spelling errors – double-check that phone number! Take the time to make sure your contact information is correct. Reprinting a big print job can be very costly. You’ll also get a good idea of how the colors will appear.
Use Your Alignment | Effective Letterhead Design
The alignment can decide the type of letterhead it is. Traditional designs commonly use a left alignment, while many more modern designs tend to use a center alignment. For example, in a standard A4 portrait letterhead, consider indenting the logo half its icon width from the edge. This balance of shape and offset will help cement your design to the page, creating a connected design.
Add Special Effects | Effective Letterhead Design
Select the type of paper you would like your letterhead printed on. The paper’s weight, finish and color will all affect the image your letterhead conveys. If you’re getting your letterheads printed professionally, consider what special effects you can employ to make your design take on an extra lustre. A simple way to add sophistication to your design is to print solid colour on the reverse of the letterhead, and overprint a spot-UV design which will reflect light differently to the non-UV-printed areas. If you use a special type of paper, you may want to determine if you want to use the same type for your envelopes and business cards.